Savvy brands are using more & more sophisticated game techniques to engage consumers. Indeed, we are starting to move beyond more typical rewards such as kudos, badges and prizes.
We’re particularly impressed with Nike Mexico’s latest effort. As part of the broader Make it Count campaign, Nike is activating its community of Nike+ runners to trade their hard run kilometres for something even harder: currency. By clocking up kilometres on their Nike+ app, runners are now able to bid for products in social auctions conducted on Facebook. [Watch].
We think uniting social media, gaming and incentivisation in this simple and conducive way will foster loyalty and a far deeper engagement with a brand. Sold.