That first ignition to an online campaign can be tough. Without masses of fans & followers, messages risk being lost in the copious online noise. But, there may soon be another route to ensuring an all important message gets across.
Thunderclap.it is ‘the world’s first crowd speaking platform’ and it’s a pretty smart idea. It’s designed to bring like-minded folk into simultaneous chorus on social networks. A ‘Thunderclap’ can be started by anyone. When a minimum number of supporters (defined by the user) is reached, Thunderclap sends the message simultaneously from every supporter’s account. That dramatically increases the overall social reach, giving the message a great chance to generate awareness, and go on to become a trending topic, for example. [Check It]
For obvious reasons, Twitter are investigating whether it could be abused by spammers, but all being well, it will go live soon. And it plans to launch across social networks. Watch this space.