In an age where price pressures are felt across the globe, many brands have worked hard to ensure they are seen to be helping the savvy consumer wherever possible.
Over in Brazil, Skol lager are no different, and their latest creation is designed to help consumers in a very practical way: to find the cheapest pint of Skol in nearby bars, and shops. A Facebook app, acting as further collateral on their already popular Facebook page (6.5m Likes) uses GPS to locate the cheapest drink, gives them the quickest route there, and even offers a taxi number to get there quickly! [Login to Facebook to play].
The service comes with a mobile app too, and we think it’s a fun way to get their consumers onside – and it might just make the odd Skol retailer have a think, too.