A couple of ad agency Facebook innovations struck us this week; one for its Orwellian fervour, and the other for its subtle, super-smart tweak to their Facebook brand page.
First up, FaceDeals, developed by ad agency Redpepper, is a new system which aims to deploy in-store facial recognition, to deliver deals seamlessly to opted-in Facebook users as they walk into a shop. Redpepper are quick to point out that the eye-in-the-sky has been developed independently of Facebook – perhaps sensitive to the fact it might not seem all that palatable to all..! [Watch].
Second up, Slovakian digital shop Zaraguza has been trying to make its Facebook page more interesting, and has managed to do so with some swagger. Creating the first ‘real-time Facebook cover’, every minute or so the splash image of their page changes, streaming pictures of their office directly into the online world. It immediately offers a wealth of potential interactivity with their visitors, and we love it. [Watch].