Hyundai have established a reputation for not doing things by half. Their latest work also runs somewhat against the grain. While recently we have seen many impressive examples of 3D light projection mapping, Hyundai decided to get their hands dirty. And they may just have created something all the better for doing so.
Over at the Yeosu Expo in Korea, their massive physical installation has been drawing gasps from crowds, probably as much for its ambition as its effect. With an unsuspecting audience sat patiently in the middle of a large room, the pulsating spectacle comes to life, and there is little further explanation to do it justice than simply to give it a [Watch].
In demonstrating engineering brilliance, it’s not a bad piece of communication to say the least. Here’s a ‘making of’ video to give an idea of the incredible scale. [Watch]. Memorable.