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M&C Saatchi Mobile launches into Australia, the second highest global smartphone penetration territory

M&C Saatchi Mobile’s CEO James Hilton today announced the expansion into the Australian market at an official media launch in the Sydney M&C Saatchi office. The new office will provide services including media planning and buying, creative & production and consultancy. Sydney is the 6th M&C Saatchi Mobile office to open in 2012, a further five are planned to open throughout 2013.

The Sydney office, based in the Central Business District willbe headed-up by, territory expert Sarah Di Mento.

Ahead of the US, UK, and Japan, the Australian market represents the second highest ranked territory by smartphone penetration in the world. As an emerging market, the rapid growth of smartphone use in Australia is even more incredible once you consider that 80% of current smartphone users in Australia are on their first handset.

By establishing its presence in Australia, M&C Saatchi Mobile intends to bring its expertise as a full service mobile marketing agency to bear on a new portfolio of brands and companies in the country who are looking to leverage this uptake in mobile use. The move will also further enable existing M&C Saatchi Mobile clients to greatly increase the local capabilities of their global campaigns.

M&C Saatchi Mobile has well established London, New York, Los Angeles and Paris offices, so we’re thrilled to announce further growth of our Mobile offering into Sydney. Australians are purchasing smartphones, much faster than the rest of the world, and they’re using them more. That’s creating a fantastic opportunity that only an agency with the scale and experience of M&C Saatchi can really deliver on, especially when it comes to building global campaigns” Said James Hilton, Global CEO of M&C Saatchi Mobile, Sydney today.

Sarah Di Mento, Business Development Manager, M&C Saatchi Mobile, Sydney commented: “The Australian market is ready. Our entry strategy is very similar to what we’ve deployed and been hugely successful with in the UK and US markets, as well as our recently opened South Africa office [opened, August 2012]. By being the first to enter the Australian market we intend to maximise our position early and shape the industry.”

“It’s our overarching objective to provide clients with simple, easily understood products and services that fully utilise the mobile and tablet marketing opportunity” said Hilton.

“Our biggest challenge is making brands believe mobile should be an intrinsic part of their digital marketing campaign and not just an afterthought. However, the global M&C Saatchi Mobile case-studies are testament to colossal impact we’ve had on the brands we work on.”  Concludes Di Mento.

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