Often, time is a more valuable asset than money. And donating your time can in fact be priceless. Cancer Research UK has taken an interesting and exciting step toward pursuing the fruits of this truth.
Creating a brand new platform Click to Cure, they want people to quite literally take on the role of a Pathologist, by helping to identify trends in images of cells, and categorise them. Cancer Research UK say the cures for Cancer are ‘buried in their data‘, and people can help to uncover them. Currently, data is being gathered so fast, that the research process is unnecessarily slow. After a quick tutorial, users will be equipped to go about contributing to the research in an invaluable way. This method of crowdsourcing time and attention has been successfully employed before, particularly in astronomy. Indeed, a new planet has been discovered as a direct result.
It strikes us as a great example of the benefits of truly understanding organisations’ problems at the most operative level, in order to discover the most creative solutions. [Check it out].