It’s been a busy period of advertising for retail banks and payment merchants with continued experimentation in digital advertising.
American Express consolidated their reign over social networks and digital points of sale, by accompanying Foursquare checkins at retail sites with offers of £5 purchase cashback – just as users are about to spend. Amex extended their attention to the Xbox platform too, offering gamers incentives to synchronise their account details: [watch]. Barclays launched a significant integrated campaign to drive their mobile payment solutions, with the launch of a 90 second Shazamable TV ad, backed by online collateral including a mobile augmented reality game. And Natwest’s fantastic Pigs by Kids campaign has been encouraging the next generation of savers by cleverly crowdsourcing a design for the reintroduction of its iconic piggy bank.
Sifting through the morass of entries is Harry Potter illustrator Cliff Wright, with the winning design set for full production. [Check it out].