Last issue, we noted some of the brilliant viral content bubbling round the cybersphere. There’s little doubt that the format is now a major channel. Indeed, one recent study suggests 52% of UK Advertisers believe viral content is more effective than TV ads.
Therefore, we can clearly expect to see plenty more brands getting in on the action. This week Windows Tiles Experiment has been winning buzz with its dangerous-looking live gig idea [Watch]. Nissan has been attempting to drum up awareness of its voice-powered car race, as part of a campaign to promote their ‘Z’ Sports Range [watch]. But neither campaign is likely to reach the dizzying heights of Jimmy Kimmel’s latest parent-child Halloween stunt: [Watch].
Of course, creating viral content is no perfect science – some of the most viral content to date has left experts’ heads itching. But if all else fails, and you need a little help making things go ‘viraler’, check out this unmissable effort from the guys at John St, Toronto. [Watch]. Brilliant.