While newspaper circulations may be dwindling, one thing retaining its value extraordinarily well is their brand equity.
This offers plenty of potential for the publishers to bring new and diverse services to their significant audiences, and venture into new revenue streams. Understanding this, The Mirror has launched a new platform in partnership with BuyaPowa, called Mirror Bargain Power. It will offer Mirror Readers – and anyone else who fancies it – the opportunity to group purchase – except the more people who commit to buy, the cheaper the deal becomes. The Mirror will be using Facebook and Twitter to push deals as the surface. It could be a smart move. [Look].
Another social commerce platform to catch our eye this week is GreenToe.com. It’s an interesting approach to online retail, in that it encourages users to state what they’ll pay for an item first. It then sets about about offering this price to thousands of retailers, with the first to accept winning the sale. [Watch].