Instagram has just enjoyed its busiest day, clocking upload peaks of 226 images per second during Thanksgiving. Zuckerberg’s $1billion is starting to look like a good investment. And brands are getting more active. This week was the turn of Ben & Jerry’s.
The ice-cream brand already has 124,000 followers on Instagram, and they are being challenged to upload their ‘moments of euphoria’ in whatever shape that takes, and post them with the hashtag #captureeuphoria.
20-odd winners, from 26 countries globally, will see their images used in Ben & Jerry’s local above-the-line media. [Watch].
With a devoted promotional site to collect and showcase all the entrants over the next two months, Ben & Jerry’s are leading the pack in showing how to engage audiences on Instagram.