Between Apple’s App Store, Google Play and BlackBerry, 2.7 billion app downloads occur per month. And with a mere 20% of global consumer/health care apps receiving more than 1,000 downloads, building a branded app can’t come first in your mobile strategy.
In this week’s episode, Libby Robinson, Global Commercial Director for M&C Saatchi Mobile, explains the top problem she sees clients struggle with, and shares how you can leverage already successful strategies for your own work.
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