On-screen and in-app ads “will be hugely exciting in 2013.” Why? Because mobile marketers can now target consumers not only in their most personal environment-their mobiles-but also based on interests, handsets and more. In fact, this rich media offers capabilities typically exclusive to branded apps, just by opening a banner. Does this mean the two are mutually exclusive?In this week’s episode, Libby Robinson, Global Commercial Director of M&C Saatchi Mobile, explains how keeping rich media central to your mobile marketing budget can help you map the consumer journey, providing “a story from where to start your mobile strategy.”
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