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Google Fiber’s Glimpse Into The Future

As we mentioned, Google made 11th on Fast Company’s 50 Most Innovative Companies 2013 list. Their specific achievement has been labelled as nothing less than a revolution.

In Kansas, USA, Google Fiber has been pioneering internet connectivity that’s capable of 100x faster internet speeds than the current standard. To give that notion some colour, it means downloading The Beatles discography in 1 second, or the entire Season 1 of Girls in 10 seconds. Rapid. It’s having a revitalising impact on Kansas, where communities are coming together to fund ‘Fiberhood’ access, ensuring schools and libraries are fully equipped. And there are queues out the door at Google’s ‘Fiber Space’ Kansas HQ, which is previewing the lightening speeds, hosting hacks, and encouraging the whole new startup scene culture. These are just the very earliest signs of the changes Google Fiber will ring in.

It’s been noted that Google may not unravel the giga-network on its own; but it is driving innovation like no other for how we understand what the internet is capable of. Indeed, it really brings a new meaning to our understanding of just how powerful the web is. Exciting times ahead…

M&C Saatchi Performance is a performance marketing agency focused on driving measurable results for organisations in all industries. Feel free to get in touch with us about your new project.