We asked industry leaders, movers and shakers, and founders of some of the most innovative mobile companies the question: “How is mobile technology changing the world?” The answers tell a story of innovation, disruption, and a whole new business model that unchains consumers and business people alike from not just the desktop, but from the office entirely. Here are their answers.
James Hilton, Global CEO of M&C Saatchi Mobile:
“The emergence of smartphone apps has had a positive effect through their convenience and the ability to include simple and secure payments in a way that’s very low friction. Last year, online and mobile retailer Fab! announced that 30% of its revenues came directly from mobile, and Citi Analyst Neil Doshi recently estimated that Amazon is generating between $3-$5 billion in annual sales from mobile devices. eBay’s mobile sales in 2012 his $10 billion.
“2013 will be a continuation of these trends towards mobile: mobile app design is evolving making it more engaging and consumers are becoming increasingly hooked on shopping from their phones. Research recently showed that in the UK alone, 24% of consumers used a mobile device for Christmas shopping. We are at the point where retailers already have an ecommerce strategy that includes mobile, or else they need to wake up and smell the coffee. There’s absolutely no doubt in our mind that the future of retail includes mobile in a big way.”
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