We’ve covered some great creative executions from Google over the years, and this latest effort is another cracker.
Keen to showcase their speech-to-web API (a tool which allows internet users to use voice commands instead of typing) they have created The Peanut Gallery – and it’s great. It gives users the chance to create short, shareable silent movies, complete with their own tailored title cards. Selecting from a series of classic silent black & white movie clips, users commentate at various points of the action, and the title cards get automatically added into their film. It leaves plenty of room for users to get very creative. Have a play here.
By encouraging a wide user base to come into contact with the tool, Google will be hoping to drive demand among developers, who are the real focus of the campaign.