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HP’S PHOTOBALL CAPTURES THE CROWD

Music Festival season is soon to start and brands will be keen to make an impact on some of our favourite and most shareable moments in life.

And they might want to take some tips from Hewlett Packard, over in Brasil. Planeta Terra is infamous in South America and has a growing world reputation as being a helluva party. And it’s proven a brilliant opportunity for HP drive themselves to the centre of attention, by creating a giant ‘beach ball’ loaded with tech, which bounced and surfed through the pulsating crowds taking pictures as it went. Its images were immediately streamed live to the festival stage and Facebook, via an in-built WiFi module… [Watch].

Fans were encouraged to jump onto Facebook and tag themselves in the unique images, and all the while, an online audience of 3 million people watched the livestream images during the show. Famoso.

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