The web is awash with brands trying to steal a few seconds of an audience’s time, and in researching this bulletin, we can honestly say there have been many executions that leave a lot to be desired.
Intel, however, has dropped something that might leave you hypnotically sipping at your coffee ’til you’re snapped out of it. The “PUSH for Ultrabook” installation (which feels like the fairest thing to call it) is inspired by the addictive penny-fall machines that no self-respecting seaside pier is complete without. After scraping Facebook data, an impressively smooth IBM branded robotic arm takes the letters from a user’s name and introduces them to a machine that is slowly pushing an Acer Ultrabook off the prize shelf, into a lucky player’s lap. If your name is the one to tip the laptop over the edge, you win.
It’s an old classic, impressively executed and we reckon it’s winning some good dwell time. It does have a slightly cumbersome Facebook sign-in at the start, and a heck of a long queue (as of writing over 6800). That’s a real wait for your moment of truth.