On Friday 7th June we ran our fourth Masterclass event focusing on Social Media, presented by Thomas Twigg, our Mobile Strategist . The content concentrated on how social is increasingly becoming a mobile channel and what mobile adds beyond the desktop for advertisers. Practical tips were also given on tactics to deploy in line with campaign objectives, including the best formats to choose and metrics to put in place. The session concluding with social media case studies where mobile played a significant part in the campaign.
The event was well attended, but the great news is for those that couldn’t make we have made the presentation available for download here. We have also recorded the presentation for you to view at anytime which is available here. If you have any questions about the presentation, please feel free to contact us.
Our next Masterclass will look at the role of tablets for consumers and advertisers. This will take place sometime in August, so stay tuned for a formal invite.