IFTTT (If This, Then That) has been on the scene for many years now, quietly tidying up and synchronising people’s online behaviour across all their favourite services.
The service allows people to create, use and share ‘recipes’; commands which dictate things such as, IF I take a photo on Instagram, ADD it to my Dropbox – or IF I send a Tweet, POST it also as a Facebook status. In doing so, it plays an important part in aligning services and preventing unnecessary repetition in our lives.
So it came with some excitement this week when IFTTT launched their first iPhone app, designed to integrate with many similar behaviours on our phones. The new app is important because it allows these optimising behaviours to extend beyond desktop softwares and onto the iOS platform, meaning Contacts, Photos, Reminders and more can now also be synced – things like, IF I add an event to my Calendar, SYNC it to my Google Calendar also.
It’ll take just five taps to create a new recipe, and while there is no Android app as yet, we expect IFTTT to continue to quietly grow, adding that important layer of efficiency to consumers in what can otherwise still be quite a fragmented world. [DOWNLOAD].