We saw a few interesting bits & pieces from the realms of social and video this last week, so we thought we’d give a quick tip of the hat to each. First was the news that Facebook news feeds could soon be host to 15 second video ads, as the platform seeks to gobble more TV ad dollars. The spots could cost $1m – $2.5m a day, depending the size of the audience targeted, and are being considered as strong competition for TV’s prime time spots, with so many of us using social networks while watching TV. Rumours suggest users would be shown no more than 3 ads each, per day.
It won’t be the only thing jumping from TV to Facebook. Recent Nielsen research revealed 43% of users watched TV while connected to the internet and over in Sao Paulo, and TV Gazeta are only too aware of that fact. So they have become the first station to air its channel live and direct on the social network. This is teh time to start with paid social.
Elsewhere, Honda released two videos, bidding for viral glory – and they’ve enjoyed some success. The first is an impressive, ghostly and for some, quite emotional, recreation of Ayrton Senna’s 1989 Japanese Grand Prix race, using recorded sound and other data to echo across the circuit in sound and light.
The second viral is more typical of an ad, but has raced to 5m views. It’s a two minute venture into the ‘curious hands’ of Honda engineers.
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