The mobile market has grown at an incredible pace over the last few years. Smartphones now make up the majority of devices in developed markets, while also continuing rapid expansion in emerging markets such as China.
Latest figures from Google confirm this, with the release of findings of its latest Our Mobile Planet survey, which spans 47 countries worldwide. Key outtakes from the survey show smartphone uptake is growing rapidly in emerging markets; more apps being installed on smartphones in developed countries; consumers in both developed and emerging markets using a similar number of apps each month.
What’s more, the vast majority of consumers in all markets are now accessing the mobile web on a daily basis. This has huge implications in emerging markets, where mobile is often the only access point to the Internet. The growth of the smartphone and Internet usage in such areas will see other key consumer trends, the rise of social networking being one of them.
The survey, which can be viewed here, shows how quickly mobile has grown in the last 12 months, as well as key mobile behaviours in individual countries. It’s certainly worth a look.
