Author Archives: libby

ipad

TABLET ADVERTISING DRIVES CONSUMERS TO MAKE PURCHASES

Consumers take tablets to ease Christmas shopping stresses

Data released from M&C Saatchi Mobile shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the Read More

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M&C Saatchi Mobile launches into Australia, the second highest global smartphone penetration territory

M&C Saatchi Mobile’s CEO James Hilton today announced the expansion into the Australian market at an official media launch in the Sydney M&C Saatchi office. The new office will provide services including media planning and buying, creative & production and consultancy. Sydney is the 6th M&C Saatchi Mobile office to open in 2012, a further five are planned to open throughout 2013.

The Sydney office, based in the Central Business District willbe headed-up by, territory Read More