Since the initial release of the iPhone in 2007, Apple has long since stood back and acted as the tinkerer of the mobile phone industry. While major competitors, in particular Samsung, have consistently offered bigger and better products, Apple has sought to evolve its products than dramatically change them. Read More
Apple’s Keynote was met with the usual hubbub this week, not least its announcement of a new music service, in-car support – and a brave new colour scheme. Read More
Audi and Volvo offered a window into the future world of autos this week, with their suggestions that cars should be able to communicate with each other, and that we should do away with filling stations. Read More
This summer Stella Artois are adapting their advertising to meet the unpredictable nature of British weather. Read More
The basic elements of a story might always be the same, but the way you tell it is everything. We saw two innovations from publishers this week that pursue that truth in ever more fun and interactive ways. Read More
Some have insisted that despite being more connected than ever, we’re now missing a certain physical connection with people which needs to be addressed. Last issue we saw what this meant for Durex, and this week was the turn of restaurant chain Outback, over in Brasil… Read More
The rise of the messaging app has been something of a phenomenon. Faced with a simple choice of ‘pay’ or ‘don’t pay’, teens have turned in their droves to the free messaging apps which, in turn, have benefitted from a snowballing in user base which continues to gather momentum. Read More
As the footy and rugby seasons have drawn to a close, there’s some pre-season infrastructural work happening in a few stadiums that is set to change the way fans interact with live events. Read More
Buzzfeed, purveyor of half the world’s funny cat pictures, has grown astonishingly over the last year. Its 40m regular users lap up highly social aggregated meme and news content, rating, slating and sharing everything from animal gifs to quirky news stories. Read More
With TV viewing habits gradually shifting from traditional broadcaster schedules to an on-demand culture, many more of us are beginning to understand the internet as the first place to go ‘to watch TV’. Read More
M&C Saatchi Mobile – London
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