The broadcasting industry could be next in line to feel the heat of the smartphone. Of course, many broadcasters have already deployed apps, for their On Demand services or even live TV. But what YouTube has taught us is, we no longer need broadcasters to create and view great content.
Author Archives: Tim Spencer
Fashion Week favourite Burberry tend to make a splash with technology these days. They’re an old company, but they do things new. Heck, even PR releases from Burberry come through their YouTube channel… [Watch].
Their new flagship store launched at the heart of London’s Regent Street recently, and it looks like a pretty impressive retail experience. They’ve gone digital first. It’s a concept store which marries digital and physical worlds by, in no small part, recreating the Read More
There are few things more annoying, in our modern world, than having to stand at the side of a busy road waiting for a green man. They say a watched pot never boils. Well a watched traffic light never turns green.
We should expect to be entertained in these wasted moments of our lives. So two students in Germany have come up with an ingenious solution to the problem, called StreetPong. Using the actual wait button at the crossing, StreetPong pits pedestrians Read More
Pinterest is continuing to have a real impact on the worlds of e-commerce, and advertising. Two fresh examples caught our attention this week.
First up, UNICEF came up with a clever campaign which challenges Pinterest users’ materialistic aspirations with its fictional profile of a 13 year old girl in Sierra Leone. It revealed her humble aspirations, basic like clean water, grain and soap. Point well made. [Read on]. Read More
Hyundai have established a reputation for not doing things by half. Their latest work also runs somewhat against the grain. While recently we have seen many impressive examples of 3D light projection mapping, Hyundai decided to get their hands dirty. And they may just have created something all the better for doing so.
Over at the Yeosu Expo in Korea, their massive physical installation has been drawing gasps from crowds, probably as much for its ambition as its effect. With an unsuspecting Read More
Most Moleskine notebook and diary owners swear by them. There really is nothing quite like a good Moleskin. And if we’re looking for a fond digital equivalent, Evernote, the cloud-based notes app, makes sure you never forget an idea whether you’re at your computer, on the move, or leaning back with the tablet.
Both have their limitations, of course. Lose your Moleskine and you’re probably not going to take it lightly. But Evernote can’t offer the speed, ease and pleasure of writing by Read More
If we were to point to one of the most important human discoveries, it’d be tough not to pick DNA. And if we were to point to one of the most important human inventions, it’d be tough not to at least mention ‘the internet’.
Casually combine those two watersheds in history, and all of a sudden, the future starts to look different, and your imagination might just start to run wild. Read More
That kids are often more tech-savvy than their parents is a widely accepted phenomena, and a thing of some concern to many parents for some time. Well, now they have a whole new reason to worry!
Over in the US, retailer NewEgg.com, has been looking to leverage ‘back to school’, and has empowered kids to ‘persuade’ their parents to buy them the items they so covet. Using the well honed practice of online ad retargeting, in which users are delivered ads Read More
Hot on the heels of unveiling the super-teched up Audi City in the heart of London’s Piccadilly Circus, another futuristic, experiential pop-up showroom has been attracting attention over in Copenhagen.
Called Audi Spheres, the enormous lightweight installation outside the Christiansborg Palace (Danish Parliament) is a feast of Audi’s cutting edge tech, with 360 cinematic video viewing, and wind-turbine inspired installations demonstrating Audi’s green Read More
YouTube is an ever-growing social platform. It now gets more than 4 billion views per day. Staggering. Arguably therefore, there are fewer decent branded YouTube campaigns than there should be.
In past bulletins we’ve seen TippEx, VW and Axe get great traction with their YouTube campaigns, and now Expedia Australia have come up trumps with their game-inspired video competition. They sent a surf celeb to 15 destinations around the world and filmed Read More