Author Archives: MC Saatchi


Old Spice Take On The Mayans

Remember the name, Dikembe Mutombo. Old Spice have just launched their latest campaign, and it’s a courageous, all-out attempt to save the world.

Kings of viral video, the sweet smelling brand has undertaken a slightly trickier endeavour with its new advergame – but it carries many of the dynamics that have classically made viral content so successful: it’s funny, quirky, contemporary and actually, a little bit weird – but a whole lotta fun! [Go]. Read More


Brands On Mobile: Update

When Deloitte last year reported that 80% of branded apps had been downloaded fewer than 1000 times it made for pretty grim reading – but it wasn’t all that surprising.

More surprising was at the IAB’s Mobile Future Proofing Conference this week we learned that just 37 of the UK’s top 100 brands had mobile optimised sites – something widely understood to be a minimum requirement for all brands. Read More


Googles New Ingress For Gamers

Google have launched an ambitious, cinematic, sci-fi paranoia game on Android that could rekindle some of the initial excitement – and potential – of location based gaming.

Initially invite only, gamers are required to join one of two teams and the plot runs thus: a mysterious new energy force has been discovered, and the world is divided. You’re either a Resister, or Enlightened. Read More


Facebook Documents Lovers

Facebook launched a new feature on its website this week that’s so far had something of a mixed reception: Relationship Pages.

For those people currently listing their relationships, Facebook has taken the liberty of automatically creating a new, shared page for friends to see, collecting and organising a couple’s interactions, photos and more. Read More


Ben & Jerry’s Instagram Euphoria

Instagram has just enjoyed its busiest day, clocking upload peaks of 226 images per second during Thanksgiving. Zuckerberg’s $1billion is starting to look like a good investment. And brands are getting more active. This week was the turn of Ben & Jerry’s.

The ice-cream brand already has 124,000 followers on Instagram, and they are being challenged to upload their ‘moments of euphoria’ in whatever shape that takes, and post them with the hashtag #captureeuphoria.

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Leading UK supermarket chain Tesco has launched a savvy campaign, partnering with online community Netmums. Recruiting a panel of kids to road test up & coming toys, they’ve produced a series of well executed YouTube videos of the kids giving the next must-have Christmas & birthday presents a whirl. [Watch].

In theory, everybody wins: Tesco get exposure for upcoming products and direct consumer feedback on those products, mums get a valuable insight into what kind of new Read More



Last week we popped along to Google’s Creative Sandbox, an industry event showcasing ‘creative genius and digital innovation’, supplemented by talks from some industry leaders. It was great, we’d urge you to check out the dedicated site for plenty of cool and potentially inspiring submissions: [Go].

Google’s Chrome has been busy innovating and creating itself, launching two great projects in as many weeks to show off the power of HTML5. The first, the 100,000 Stars Read More



Ever since a humble IT consultant was first to (accidentally) break the US operation to remove Osama Bin Laden, it’s been ever more clear that normal, on-the-ground folk play a key role in communicating major events in our time. But drawing together their important yet granular insights, hasn’t been easy.

That’s part of the inspiration for CrowdVoice, a new platform seeking to change our understanding of major, people-led events. It brings together myriad sources from Read More



Mass market lager, and a drive to improve native stocks of cod in New South Wales may not sound like the most obvious bedfellows. But beer brand Carlton Mid has brought them together with great strategic insight and a clever bit of integrated thinking.

Carp Muster is a campaign to remove the alien carp that have taken over the Burrenddong dam, stifling the native cod. (And to boost sales of the beer). At the heart of the promotion is the insight that 24% of men in NSW fish in their spare time – the same Read More



With news from struggling electrical retailer Comet of more store closures, the brick & mortar retail landscape seems ever more grim. It’s easy to wonder when the purge will end.

In fact, physical stores, with the many benefits they bring, are a long way from being ‘finished’. Where, how and why they exist is what’s at stake. Online retailers are well aware of the role of physical spaces in a purchase cycle. This week, we learned that online Read More