Have a look at our latest Case Studies
Objective
What we set out to achieve.
Solution
How we achieved our goals and aims.
Results
What we accomplished.
Features
Key features of the Case study .
Reebok iSprint – iPhone App
Objective
Create an interactive brand experience for Reebok.
Solution
A simple and addictive game that challenged players to “sprint” a virtual 100m with their fingers.
Results
A global phenomenon. Featured in “What we’re playing” section within 4 days and in 23 markets and front page of numerous territory App Stores.
Features
Multiplayer via Bluetooth, score unlocks Reebok discounts, Global leaderboard, Twitter integration.
Gordon Ramsay Cook with Me – iPhone & iPad App
Objective
Engage the mobile audience for Gordon Ramsay.
Solution
Create interactive apps which promotes enthusiasm and a passion for cooking. Incorporate plenty of tips and demonstrations so the app is all encompassing for all levels of cooking.
Results
This app was highly anticipated and within hours climbed the global iTunes charts.
Features
An app packed with 56 tasty recipes all with easy to follow steps and videos. Interactive shopping lists, recipe filter (by food, genre and cooking time) and a feature to photograph your creation to compare with Gordons’s.
JOSEPHINE HART POETRY FOUNDATION IPAD APP
Objective
To bring poetry to a new audience and engage them in a creatively-inspired and innovative way.
Solution
The Poetry App contains over 100 poems from 16 of the greatest poets of all time, accompanied by video and audio narrations from more than thirty world-class actors and performers.
Results
Release on iPad to great acclaim. Sunday Times feature on the app prior to launch generated huge interest and helped impressive early download figures.
Features
Create your own poems and record your own narration. Share everything through email, Facebook and Twitter
Fabergé iPhone App
Objective
Create an interactive application that produces interest around the brand and provides an indulgent experience for customers on the go.
Solution
A beautiful app showcasing Fabergé’s latest jewellery collection using augmented reality.
Results
The app was featured on the “New & Noteworthy” section of iTunes.
Features
Augmented reality to try on jewelry which could be shared via social networks or e-mail. Full integration with personalized customer catalogues and accounts, request contact by Faberge.
Gino D‘Acampo Eating Italian iPhone App
Objective
Create a Gino D’Acampo recipe application that inspires a passion for cooking and a love for Italian food.
Solution
An entertaining app featuring Italian recipes, videos, shopping lists and book promotion.
Results
The app was featured on the UK homepage of iTunes. Featured in Top 10 applications in the “Lifestyle” section of iTunes.
Features
Step-by-step recipe guide with instructional videos, interactive shopping list, visual and audio pasta glossary, and an audio Italian glossary.
The Hummingbird Bakery iPhone App
Objective
Create the ultimate cupcake recipe app and promote The Hummingbird Bakery Cake Days book.
Solution
A fun and beautiful app featuring cake recipes, videos, shopping lists and book promotion.
Results
4th top grossing app in the Lifestyle section of iTunes.
Features
Full interactive guide to cooking and presenting Hummingbird cakes.
Hyundai – Boot Shoot iPhone App
Objective
Create a mobile game to complement Hyundai’s sponsorship indents around the 2011 European Football Championship matches.
Solution
Hyundai Boot Shoot game for the iPhone. The game challenged sports fans to kick a football into the open window or door of a moving car.
Results
Featured in the “New & Noteworthy” section of iTunes. Charted in the Top 10 bestselling free game apps within days of release.
Features
Full interactive 3-D game, multi-level multi player via Apple Game Center, global score board, dealership locator, and a 3-D car showroom.
Maybourne Hotel Group Mobile Website
Objective
Maybourne Hotel Group wanted to improve the user experience for guests trying to access their websites from mobile phones.
Solution
Interconnected mobile sites for Maybourne Hotel Group and its hotels: Claridges, The Berkeley and the Connaught.
Results
Over 20% of the unique visitors to Claridges’ mobile site requested room availability. Increased awareness of the services offered by the hotels (45% of unique visitors looked at the About Us pages).
Features
Full information about hotels, room availability search, and click to call for reservations.
Rachel Allen iPhone App
Objective
Create an app that is more than just a digital recipe book. Make it feel personal and be innovative.
Solution
A content rich app which caters to all levels of cooking.
Results
App was very well received by Apple and heavily promoted on iTunes.
Features
Recipes for all occasions and tastes. Shopping list sorted by ingredient or supermarket aisle. Clap to reveal the next recipe step. Video guides with tips and suggestions.
Speedo TriathELITE iPhone App
Objective
Become the default triathlete resource for people on the move and build credibility for the Speedo brand amongst triathletes.
Solution
An application that allows triathlete to keep up to date with latest news, events, training and the online Speedo store.
Results
The app was featured on iTunes home page for the first week of release. This was the first Speedo app and it has been warmly received by the brand and audience alike.
Features
Training tips and advice, buy Speedo products, triathlon news, view race results, search events, filter information by areas.
Videojug iPhone & iPad App
Objective
Offer consumers one place where they can download video demonstrations to any questions they might have whilst on the move and generate Videojug advertising revenue.
Solution
Comprehensive ad funded iPhone and iPad applications fully integrated with the Videojug online proposition.
Results
The app was iTunes home page featured GLOBALLY for the first week of release.
Features
Search using categories and subcategories, add videos to favorites, share videos, shake for random video.
Vue iPhone & Android App
Objective
Create a m-commerce enabled application that brings the features of the main website to mobile.
Solution
An iPhone and Android application that provides an additional booking solution for consumers on the go.
Results
Vue reached top position in Lifestyle within a week of release.
Features
Find your nearest Vue cinema, search released or coming soon movies, see show times and book tickets via mobile, find the film synopsis, cast and director, share film information and trailers, view and download exclusive Vue trailers and interviews.
Christie’s – Venice Biennale Guide 2011 iPhone App
Objective
To create the definitive Venice Biennale Festival Catalogue and City Guide together and packaged into an attractive and easy to use application.
Solution
It highlighted the different pavilions, events and restaurants which users could visit during the festival.
Results
This app received a huge amount of PR. It was placed in the Top 10 luxury branded applications by Mobile Marketing Magazine.
Features
Full interactive location based event, pavilion and eating and drinking guide, expert tips from industry experts, full list of all artists and exhibitors, with the ability to create individual personalized itinerary.
Mini Mobile Web
Objective
Mini wanted a mobile platform that reflects their strong brand identity and ensured potential customers had a convenient way to connect with the brand at all times.
Solution
A mobile site targeting potential buyers by enabling them to customize their car options and book a test drive from their mobile phone.
Results
Results from the mobile campaign were 5 times greater than the online campaign, driving a significant increase in footfall to MINI dealerships.
Features
An integrated media, direct mail and online marketing campaign using QR codes and mobile banner ads to drive traffic to the mobile site
Reebok Zigtech iPhone & Android App
Objective
Use a limited marketing budget to reach out to the digitally layered target market and support the launch of Reebok’s innovative footwear with an engaging mobile experience.
Solution
A highly interactive and addictive mobile game for both iPhone and Android users showcasing the product.
Results
A successful launch on two platforms keeping Reebok at the cutting edge of mobile apps. Within the first two weeks app downloads exceeded expectations.
Features
Fun engaging game play, full product information, and interactive guide to product.
BBC Kirstie & Phil’s House Hunter iPhone App
Objective
Take Kirstie & Phil house-hunting with you.
Solution
From searching for a property to making an offer to moving in. All presented in an intuitive application with easy to follow steps, guides and videos.
Results
An invaluable tool to reassure and help you find and buy your dream home. One of the Top 10 grossing apps in the “Lifestyle” section of iTunes.
Features
House buying guide and tips (including video, audio and written), live augmented property search, mortgage calculator, property note keeper, and useful gadgets such as a torch.
Beck’s Gig Finder iPhone App
Objective
Create an iPhone application that highlights Beck’s association with live music.
Solution
A Beck’s Gig Finder app; the “go-to” app for finding gigs in your area.
Results
All generated global PR and throughout Christmas 2009 the Beck’s Gig Finder was in the Top 10 free music apps chart in all of Beck’s key markets.
Features
App contains live search listings based on your location, push alerts to remind you of selected gigs and links to watch videos of artists on YouTube.
BMW Approved Used Cars, iPhone & Android App
Objective
Create a comprehensive search tool to assist the BMW customer through buying a used car from official BMW dealers.
Solution
With key content search options, the user can access information on a wide range of cars and dealerships. The app brings necessary information to users on-the go while conveniently adding to BMWs online services.
Results
The iphone & android app went live in September and was featured by Apple in “What’s Hot.”
Features
Location based multi-filtered car search, dealership search, click to call dealers, save searches/cars and set up search alerts. Full integration into online account.
Reebok YOU GOT RONDO’D mobile promotion
Objective
Highlight Reebok’s sponsored player Rajon Rondo and the brand during the 2008 NBA Finals to establish authenticity and credibility in the basketball category.
Solution
An integrated media campaign. Fans were invited to download a free “You Got Rondo’d” ringtone which played out via IVR whenever Rondo made his signature move on the court and was linked to pre-recorded messages from US sporting legends.
Results
Over 500,000 unique visits to the mobile WAP site and 200,000 ringtone and videos were downloaded. Sales of Reebok’s Boston Celtics basketball merchandise exceeded US and international targets. Won numerous international awards.
Features
IVR ringback with messaging from leading US sporting heroes, SMS, MMS, Mobile site with downloadable products and content, m-commerce.
The O2
Objective
Create an application for the world’s most popular venue, promoting events and services and enabling easy navigation of the O2 Arena.
Solution
An iPhone, iPad and Android application giving users crucial information to plan their day at the O2 arena. Browse O2 calendar and add events to ‘Your Day’.
Results
This application will be launched in Spring 2012 and will be featured in a cross-media promotional campaign in time for the London 2012 Olympics.
Features
Venue maps for easy navigation, event information and live transport updates.
Topman Generation Digital Magazine
Objective
Create a mobile/digital magazine that will tie together Topman’s digital/mobile presence and build on Topman’s social media community.
Solution
Creation of iPad, iPhone, Android, mobile web, web and social media platforms all driven by our bespoke CMS and content creation team.
Results
The magazine has rapidly gained a loyal following and is one of the fastest growing fashion magazines in the world.
Features
Available on the following platforms; Topman.magazine.com; Android phone app; Android tablet app; iPhone app; iPad app; Tablet website and Mobile site.
PFIZER – SMA NUTRITION IPHONE APP
Objective
To raise awareness of Pfizer’s market leading infant nutrition brand, SMA Nutrition by finding relevant ways to engage the mother/baby audience.
Solution
An application for parents to track the progress of their pregnancy through to the first 2 years of their child’s physical development.
Results
Featured in the app store for many weeks. The app has become a market leading category app, recommended by some of the most influential mother and baby sites in the world.
Features
Useful tools like contraction counters and baby growth charts & vaccination reminders were incorporated to ensure maximum use.
YOUR REEBOK – IPHONE APP
Objective
Create a first for mobile! A trainer customisation app promoting user engagement and commerce.
Solution
An app for users to design their own unique Reebok trainers, buy them and then geo-tag and share their designs with the global community on a tagged map.
Results
Reebok gave the app fixed online homepage coverage. The application went viral and was so successful it replaced eBay as the #1 downloaded Lifestyle application.
Features
Select your shoe style, create your perfect design from 23 customisable elements and then buy, share and save your design.
Mobil 1 Open Road
Objective
Mobil 1 wanted to find relevant ways to engage with their target audience via the mobile device.
Solution
A digital guidebook offering places of interest to visit, great drives in the UK and useful hints on how to look after your car.
Results
Featured by Apple in the New & Noteworthy section, we continue to build on the large community of drivers that regularly engage with the application.
Features
Location based content, live feed information feed from the Qype API, full details and click to call functionality, directions to suggested destinations, map & list view available, classic driving route info & directions and Car care hints & tips
Absolute Radio – Android, iPhone and Symbian App’s
Objective
Give Absolute Radio listeners a fun and engaging application to use during the 2010 Football World Cup.
Solution
A multi platform application designed to get fans excited about the tournament and talk about football.
Results
Featured as a Top 10 application in the sports section of iTunes and was a major talking point throughout the tournament.
Features
Interactive pub finder, live Podcast, selection of pub games.
Woman’s Tennis Association (WTA) Mobile Strategy
Objective
The WTA Tour wanted a comprehensive mobile strategy to encourage Sony Ericsson to renew its sponsorship.
Solution
A strategy piece detailing how to promote Sony Ericsson and operating partners as leaders of communication entertainment and deliver compelling content for consumers.
Results
The WTA and Sony Ericsson truly appreciated the value of mobile moving forward. Sony Ericsson renewed the contract.
Features
A fully integrated mobile strategy.
CBRE EVENT RSVP Mobile Site
Objective
To create a mobile site which streamlined the delegate user journey keeping both attendees and organizers up to date.
Solution
We created a mobile site which enhanced the conference experience for all parties.
Results
The site was hugely successful in helping to control and administer a normally complicated global registration process.
Features
Full search by delegate name, country and full alphabetical directory.
Homes24 iPhone & Android App
Objective
Create a 24-hour house hunting tool for both buyers and renters. We created an easy to use application that allows users to search for properties in a chosen area.
Solution
The apps, in association with Zoopla, provides users with detailed information on properties for rent and sale as well as average property values based on the area.
Results
The app was warmly received by property hunting audience and featured by Apple.
Features
Full interactive search with multiple filters, ability to view properties by map or list, and users can email saved favorites to friends or contact agent.
Low Price Lessons iPhone App
Objective
Engage beginner drivers and encourage them to book lessons with Low Price Lessons.
Solution
A fun, paid-for iPhone app which combines theoretical testing with practical advice.
Results
Due to the comprehensive content and the approach taken to the topic, the app was featured by Apple. The number of users booking lessons through the app has surpassed all expectation.
Features
Full interactive theory test, visual awareness tests, and driving instructor location based search.
Sony Pictures James Bond Promotion
Objective
Create a covert and innovative Bond-esque experience to appeal to Bond enthusiasts.
Solution
A mobile campaign to promote the arrival of the 2nd film to feature Daniel Craig as James Bond.
Results
Launched an innovative mobile first. Succeeded in putting the Bond brand in the hands of Bond fans and capturing their imagination.
Features
Pan-European mobile site game and competition.
Kelly Hoppen iPhone App
Objective
To extend the Kelly Hoppen brand to a new platform and create an interactive fun learning experience.
Solution
A beautiful iPhone application that can teach anyone how to add that special something to their home.
Results
Featured in “New & Noteworthy” on the App Store in 72 countries. Featured in the app store in UK & USA.
Features
Step-by-step interactive guide featuring audio and video for each room of the house, Top Tips section, and links to product.
