Fashion Week favourite Burberry tend to make a splash with technology these days. They’re an old company, but they do things new. Heck, even PR releases from Burberry come through their YouTube channel… [Watch].
Their new flagship store launched at the heart of London’s Regent Street recently, and it looks like a pretty impressive retail experience. They’ve gone digital first. It’s a concept store which marries digital and physical worlds by, in no small part, recreating the Read More
Pinterest is continuing to have a real impact on the worlds of e-commerce, and advertising. Two fresh examples caught our attention this week.
First up, UNICEF came up with a clever campaign which challenges Pinterest users’ materialistic aspirations with its fictional profile of a 13 year old girl in Sierra Leone. It revealed her humble aspirations, basic like clean water, grain and soap. Point well made. [Read on]. Read More
Hyundai have established a reputation for not doing things by half. Their latest work also runs somewhat against the grain. While recently we have seen many impressive examples of 3D light projection mapping, Hyundai decided to get their hands dirty. And they may just have created something all the better for doing so.
Over at the Yeosu Expo in Korea, their massive physical installation has been drawing gasps from crowds, probably as much for its ambition as its effect. With an unsuspecting Read More
London Fashion Week has become a hotbed for digital retail innovation. Spearheaded by Burberry, it’s now par for the course for major fashion brands to integrate digital into their walkway shows. High-street fashion retailer Topshop was seeking to leverage the trend as it unveiled its Spring/Summer 2013 collection yesterday, in a bid to help determine its forthcoming fashion lines.
Live-casting the show, a ‘Customise the Catwalk’ feature allowed users not only to see & Read More
We’ve not see too many campaigns for Google Hangouts to date; it’s still early days. But we were interested to see ASOS, the major online clothes retailer, get stuck in and host a decent Hangout, with what we think is certain to be a great tool for brands to engage their fans and get very creative.
The ASOS event was an hour long ‘Shop-Along’, in which their US Editor Indigo Clark, and a New York fashion guru Cory Kennedy took questions live online. They were able to Read More
Since its phenomenal burst onto the scene, we’ve seen some pretty cool uses of 2012′s fastest growing social network, Pinterest. We think this latest effort from Peugeot Panama is up there with some of the best.
They’ve devised a simple concept to launch their social media presence, in which users piece together images from various Peugeot online properties in a bid to complete a jigsaw puzzle. By placing this content on their Pinterest boards, website or Facebook Read More
That kids are often more tech-savvy than their parents is a widely accepted phenomena, and a thing of some concern to many parents for some time. Well, now they have a whole new reason to worry!
Over in the US, retailer NewEgg.com, has been looking to leverage ‘back to school’, and has empowered kids to ‘persuade’ their parents to buy them the items they so covet. Using the well honed practice of online ad retargeting, in which users are delivered ads Read More
Hot on the heels of unveiling the super-teched up Audi City in the heart of London’s Piccadilly Circus, another futuristic, experiential pop-up showroom has been attracting attention over in Copenhagen.
Called Audi Spheres, the enormous lightweight installation outside the Christiansborg Palace (Danish Parliament) is a feast of Audi’s cutting edge tech, with 360 cinematic video viewing, and wind-turbine inspired installations demonstrating Audi’s green Read More
The latest Old Spice creation started popping up on Twitter feeds and Timelines this week, carrying with it an inevitable feeling immediate fame. Teaming up with Vimeo, they have engineered a highly interactive, well considered musical bonanza, continuing their well established online viral reputation in the process.
The 75 second vid shows the Old Spice man play a huge range of instruments by flexing his now famous physique. At the end, users are invited to take control of the man himself, Read More
Last issue we checked in on NFC & mobile wallets. Two weeks later, and the world of retail mobile payments just got even more interesting. Beverage behemoth Starbucks has announced that it will be adopting start-up mobile payment service Square across its U.S. operation, and investing $25m in the company.
The newest venture of Twitter co-founder Jack Dorsey, Square has been quietly revolutionising mobile payments for small businesses and solo traders by cleverly Read More