jamesh

How will social influence video in 2015?

As we said at the end of last year, video will be a big theme for the coming year, and it seems that not every company is entirely happy to let YouTube continue to dominate the market. While YouTube competitors such as DailyMotion and Vimeo have had limited success, could social platforms change this?

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Mobile will be the most important device for consumers the world over in 2015

As the digital and mobile landscape continues to evolve and shape the way we communicate and connect, it is important to understand what is happening in the market and the effect that emerging technologies have on the rest of the industry. Things are moving quickly and the medium consumers use across different regions can differ greatly.

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How should we think about social in 2015?

Over the past few weeks, there has been some debate on the blogging/social channel Medium, over a post entitled “A Teenager’s View on Social Media”. The post, written by Andrew Watts (an actual teen), has attracted such interest because it is meant to offer an authoritative opinion on how teens actually use social channels. While it is a narrow qualitative view, the post goes some way to confirm what some other commentators and analysts have suspected: that Facebook is not used that much, Instagram is used a lot, Snapchat continues to grow, and not many young people ‘get’ Twitter.

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M&C Saatchi Mobile wins The Drum’s Mobile Agency of the Year

In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.

Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.

jamesh

M&C Saatchi Mobile’s global CEO, James Hilton, tops The Drum’s Mobile Top 50

M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.

The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.

Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.

“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”

Read the full article here.

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WHEN MARKETING GOES WRONG…

You have probably heard what happened in Korea this week. It’s been all over the news. When a brand comes out and states it accepts full responsibility, and will pay for the medical bills, something has gone awry.

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INTERNET 3.0 – THE NEW VALUE EXCHANGE

If we go to the crux of how Facebook makes its money, the answer is of course its users’ content. (It’s not the opportunity to see the latest adverts making 500 million people visit the site each day).

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MOBILE MORE PERSONAL THAN PERSONAL

The trend for personalising FMCG packaging has welled up from a ripple to a wave. For the last couple of years, social media has been alight with Starbucks cups and Coca-Cola bottles, proudly displaying our names.

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HOW RESPONSIVE IS YOUR BRAND ON SM?

Social media is increasingly a primary channel through which customers elect to communicate with brands, and brands are taking the channels more seriously. In the last year, there has been a 143% improvement in brand response rates on Facebook alone. Read More

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DONATING SOME SOCIAL CURRENCY

Social media has transformed charitable giving, but raising both cash, and awareness, is an ongoing battle. We were delighted to see our friends at JustGiving release a new resource this week, designed to help more charities make the most of social media and fund-raising. It’s great, check it out: [GO]. Read More