balloons_PB

WHEN MARKETING GOES WRONG…

You have probably heard what happened in Korea this week. It’s been all over the news. When a brand comes out and states it accepts full responsibility, and will pay for the medical bills, something has gone awry.

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internet 3.0 PB

INTERNET 3.0 – THE NEW VALUE EXCHANGE

If we go to the crux of how Facebook makes its money, the answer is of course its users’ content. (It’s not the opportunity to see the latest adverts making 500 million people visit the site each day).

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cocacola_PB

MOBILE MORE PERSONAL THAN PERSONAL

The trend for personalising FMCG packaging has welled up from a ripple to a wave. For the last couple of years, social media has been alight with Starbucks cups and Coca-Cola bottles, proudly displaying our names.

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socially devoted

HOW RESPONSIVE IS YOUR BRAND ON SM?

Social media is increasingly a primary channel through which customers elect to communicate with brands, and brands are taking the channels more seriously. In the last year, there has been a 143% improvement in brand response rates on Facebook alone. Read More

save

DONATING SOME SOCIAL CURRENCY

Social media has transformed charitable giving, but raising both cash, and awareness, is an ongoing battle. We were delighted to see our friends at JustGiving release a new resource this week, designed to help more charities make the most of social media and fund-raising. It’s great, check it out: [GO]. Read More

Mulberry_PB

LUXURY & DIGITAL: UX IS CRUCIAL

It’s a question that pops up time and time again: how should luxury retail brands appeal to the digital lives of HNWIs. How does a brand separate itself on digital platforms which tend to level the playing field. Read More

san pel

IF YOU CAN’T EXPLAIN IT, TAKE ME THERE

One of our favourite campaigns in the last couple of years was Visit Sun Valley’s internet driven, remote controlled lake pebble skimmer. We loved how it transported people from their desks to the holiday location, ‘phygitally’ connecting the user to the destination almost enough to touch. Read More

fanmail brazil_PB

EXCLUSIVITY IS THE NEW INCLUSIVITY

An interesting new campaign emerged from Brazil this week, from the infamous Billboard music magazine. It pushes slightly against the grain in that, where increasing circulation is normally the immediate aim for publishers, this campaign is more concerned with creating a bubble of exclusivity – and making everyone else feel like they’re just not cool enough.

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mobile data expansion_236

GOOGLE RELEASES NEW MOBILE DATA

The mobile market has grown at an incredible pace over the last few years. Smartphones now make up the majority of devices in developed markets, while also continuing rapid expansion in emerging markets such as China.

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12thman

12TH MAN MAKES ALL THE DIFFERENCE

Here’s a campaign you may have seen from the Cannes coverage this year, and that is worthy of its own mention. It revolves around the role that technology continues to play in the ‘Arab Spring’. Read More