Now that the dust has settled and the figures are clear, it is evident that mobile has yet again provided its worth for retailers in the Christmas period. Read More
With Facebook’s phenomenal growth, primarily driven by its mobile ad offering, others have looked to carefully monetise their products. Flipboard has allowed brands to sponsor individual sections of its magazine while YouTube has redeveloped its app to better run ads before displaying content.
Tesco’s decision to roll-out face scanners within its forecourts may be premature. Wearable technologies such as Google Glass could instead offer advertisers the opportunity to provide better contextual search results to users, appearing on a consumer’s wrist or a screen above their right eye. While not necessarily a killer to outdoor ads, wearable devices, coupled with linked email and social accounts, could better target consumers based on ‘likes’, age, location and previous purchases. Read More
Companies have always looked for better ways to target their customers. The growth of digital and mobile has allowed brands to serve contextually relevant ads to their desired demographic in a way which has so far been unattainable in outdoor environments. Read More
Consumers are increasingly willing to purchase via mobile devices. Implementation of payment technologies and the better browsing/purchasing experiences available on mobile have played an important role in increasing consumer confidence. Read More
The implementation of payment solutions within retail stores are aimed at smartphones, which accompany users while they are on the go. Such devices act as the perfect companion for consumers and the ideal replacement for the traditional wallet. Read More