The most recent iMedia award, which was announced last week, rounds off one of the best years that M&C Saatchi Mobile has seen since its launch in 2006 when it was founded as one of the first dedicated mobile agencies in the UK.
‘There’s no question that mobile is a critically important part of marketing today, but while some agencies are late arrivals in the space, clients turn to M&C Saatchi because they’ve been a mobile specialist since 2006. That’s one year before Apple debuted the first iPhone, for those who are keeping track.’
Read the full article here.
In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.
Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.
M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.
The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.
Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.
“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”
Read the full article here.
Now that the dust has settled and the figures are clear, it is evident that mobile has yet again provided its worth for retailers in the Christmas period. Read More
With Facebook’s phenomenal growth, primarily driven by its mobile ad offering, others have looked to carefully monetise their products. Flipboard has allowed brands to sponsor individual sections of its magazine while YouTube has redeveloped its app to better run ads before displaying content.
Facebook has seen considerable growth on mobile. The company recently announced that mobile advertising accounted for 49% of its $1.8 billion ad revenue in Q3 2013. Subsequently, its share price rocketed [see here].
Integrating screens into outdoor environments is not necessarily new. Broadcasters such as CBS Outdoor and Clear Channel offer digital options to advertisers within bus stops and other public transport destinations. Read More
Tesco’s decision to roll-out face scanners within its forecourts may be premature. Wearable technologies such as Google Glass could instead offer advertisers the opportunity to provide better contextual search results to users, appearing on a consumer’s wrist or a screen above their right eye. While not necessarily a killer to outdoor ads, wearable devices, coupled with linked email and social accounts, could better target consumers based on ‘likes’, age, location and previous purchases. Read More
Companies have always looked for better ways to target their customers. The growth of digital and mobile has allowed brands to serve contextually relevant ads to their desired demographic in a way which has so far been unattainable in outdoor environments. Read More
Consumers are increasingly willing to purchase via mobile devices. Implementation of payment technologies and the better browsing/purchasing experiences available on mobile have played an important role in increasing consumer confidence. Read More