The most recent iMedia award, which was announced last week, rounds off one of the best years that M&C Saatchi Mobile has seen since its launch in 2006 when it was founded as one of the first dedicated mobile agencies in the UK.
‘There’s no question that mobile is a critically important part of marketing today, but while some agencies are late arrivals in the space, clients turn to M&C Saatchi because they’ve been a mobile specialist since 2006. That’s one year before Apple debuted the first iPhone, for those who are keeping track.’
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In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.
Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.
M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.
The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.
Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.
“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”
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Consumers take tablets to ease Christmas shopping stresses
Data released from M&C Saatchi Mobile shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the Read More
When Deloitte last year reported that 80% of branded apps had been downloaded fewer than 1000 times it made for pretty grim reading – but it wasn’t all that surprising.
More surprising was at the IAB’s Mobile Future Proofing Conference this week we learned that just 37 of the UK’s top 100 brands had mobile optimised sites – something widely understood to be a minimum requirement for all brands. Read More
It’s been a busy period of advertising for retail banks and payment merchants with continued experimentation in digital advertising.
American Express consolidated their reign over social networks and digital points of sale, by accompanying Foursquare checkins at retail sites with offers of £5 purchase cashback – just as users are about to spend. Amex extended their attention to the Xbox platform too, offering gamers incentives to synchronise their account details: [watch]. Barclays Read More
Last issue, we noted some of the brilliant viral content bubbling round the cybersphere. There’s little doubt that the format is now a major channel. Indeed, one recent study suggests 52% of UK Advertisers believe viral content is more effective than TV ads.
Therefore, we can clearly expect to see plenty more brands getting in on the action. This week Windows Tiles Experiment has been winning buzz with its dangerous-looking live gig idea [Watch]. Nissan has been attempting to drum up awareness of its voice-powered Read More
If there’s one thing that’s fundamentally changed the way we all shop, it’s the online marketplace. Made famous in the late 90s by eBay, seemingly overnight, consumers were given access to an incredible range of products, were exposed to raw supply & demand pricing, and were of course suddenly given the opportunity to sell their own wares, new or old, to an audience of millions.
Amazon, the savvy internet behemoth, was never far behind eBay, quickly seeing the
Fashion Week favourite Burberry tend to make a splash with technology these days. They’re an old company, but they do things new. Heck, even PR releases from Burberry come through their YouTube channel… [Watch].
Their new flagship store launched at the heart of London’s Regent Street recently, and it looks like a pretty impressive retail experience. They’ve gone digital first. It’s a concept store which marries digital and physical worlds by, in no small part, recreating the Read More
Shazam, the UK music recognition startup that has gone on to amass over 250 million users worldwide, has made a major move in its announcement that it will now cover all US TV ads with its super-smart sound recognition app.
It’s a significant development for two reasons. Firstly, Shazam already enjoys a huge following for its music recognition service. Its power was perhaps best evinced by the instant global fame brought to Alex Clare, when his tune Too Close became one of the Read More