Trends & Predictions

2015 Certainties for Digital & Mobile

There are several trends that point to certainties in 2015 – changes that will be integral to the shape of the mobile, and indeed, digital landscape. Here are M&C Saatchi Mobile’s Global CEO James Hilton’s Top 5.

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M&C Saatchi Mobile wraps the year up with another big win – iMedia’s Best Agency for mobile

The most recent iMedia award, which was announced last week, rounds off one of the best years that M&C Saatchi Mobile has seen since its launch in 2006 when it was founded as one of the first dedicated mobile agencies in the UK.

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Drum award

M&C Saatchi Mobile wins The Drum’s Mobile Agency of the Year

In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.

Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.

James Hilton, M&C Saatchi Mobile Global CEO

M&C Saatchi Mobile’s global CEO, James Hilton, tops The Drum’s Mobile Top 50

M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.

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Consumers take tablets to ease Christmas shopping stresses

Data released from M&C Saatchi Mobile shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the Read More


Brands On Mobile: Update

When Deloitte last year reported that 80% of branded apps had been downloaded fewer than 1000 times it made for pretty grim reading – but it wasn’t all that surprising.

More surprising was at the IAB’s Mobile Future Proofing Conference this week we learned that just 37 of the UK’s top 100 brands had mobile optimised sites – something widely understood to be a minimum requirement for all brands. Read More


Ongoing Battles in Consumer Banking

It’s been a busy period of advertising for retail banks and payment merchants with continued experimentation in digital advertising.

American Express consolidated their reign over social networks and digital points of sale, by accompanying Foursquare checkins at retail sites with offers of £5 purchase cashback – just as users are about to spend. Amex extended their attention to the Xbox platform too, offering gamers incentives to synchronise their account details: [watch]. Barclays Read More


Online Video Advertising Clicks

Last issue, we noted some of the brilliant viral content bubbling round the cybersphere. There’s little doubt that the format is now a major channel. Indeed, one recent study suggests 52% of UK Advertisers believe viral content is more effective than TV ads.

Therefore, we can clearly expect to see plenty more brands getting in on the action. This week Windows Tiles Experiment has been winning buzz with its dangerous-looking live gig idea [Watch]. Nissan has been attempting to drum up awareness of its voice-powered Read More



If there’s one thing that’s fundamentally changed the way we all shop, it’s the online marketplace. Made famous in the late 90s by eBay, seemingly overnight, consumers were given access to an incredible range of products, were exposed to raw supply & demand pricing, and were of course suddenly given the opportunity to sell their own wares, new or old, to an audience of millions.

Amazon, the savvy internet behemoth, was never far behind eBay, quickly seeing the

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Fashion Week favourite Burberry tend to make a splash with technology these days. They’re an old company, but they do things new. Heck, even PR releases from Burberry come through their YouTube channel… [Watch].

Their new flagship store launched at the heart of London’s Regent Street recently, and it looks like a pretty impressive retail experience. They’ve gone digital first. It’s a concept store which marries digital and physical worlds by, in no small part, recreating the Read More