Press articles from the M&C Saatchi global network and our expert team. All our features in one place, designed to give you a complete picture of the mobile industry.
When Deloitte last year reported that 80% of branded apps had been downloaded fewer than 1000 times it made for pretty grim reading – but it wasn’t all that surprising.
More surprising was at the IAB’s Mobile Future Proofing Conference this week we learned that just 37 of the UK’s top 100 brands had mobile optimised sites – something widely understood to be a minimum requirement for all brands. Read More
If there’s one thing that’s fundamentally changed the way we all shop, it’s the online marketplace. Made famous in the late 90s by eBay, seemingly overnight, consumers were given access to an incredible range of products, were exposed to raw supply & demand pricing, and were of course suddenly given the opportunity to sell their own wares, new or old, to an audience of millions.
Amazon, the savvy internet behemoth, was never far behind eBay, quickly seeing the
The broadcasting industry could be next in line to feel the heat of the smartphone. Of course, many broadcasters have already deployed apps, for their On Demand services or even live TV. But what YouTube has taught us is, we no longer need broadcasters to create and view great content.
The latest works by US Comedians Louis C. K. and Aziz Ansari were released online without a TV network. The comedians extolled the virtues of bypassing unnecessary Read More
Shazam, the UK music recognition startup that has gone on to amass over 250 million users worldwide, has made a major move in its announcement that it will now cover all US TV ads with its super-smart sound recognition app.
It’s a significant development for two reasons. Firstly, Shazam already enjoys a huge following for its music recognition service. Its power was perhaps best evinced by the instant global fame brought to Alex Clare, when his tune Too Close became one of the Read More
For those unfamiliar with the incredible power of 3D audio, we recommend you get familiar. If you’re game, grab some headphones, blindfold yourself and sit back for this mini experience: it’s well worth the effort. [Go].
It’s this promise that’s turned our heads to a cool new concept app, which will leave fans of horror with the sense of unease and intrigue they just love to invite! Coinciding with the release of the new slasher movie The House At The End Of The Street (Sept 21st), a Read More
Most Moleskine notebook and diary owners swear by them. There really is nothing quite like a good Moleskin. And if we’re looking for a fond digital equivalent, Evernote, the cloud-based notes app, makes sure you never forget an idea whether you’re at your computer, on the move, or leaning back with the tablet.
Both have their limitations, of course. Lose your Moleskine and you’re probably not going to take it lightly. But Evernote can’t offer the speed, ease and pleasure of writing by Read More
In an age where price pressures are felt across the globe, many brands have worked hard to ensure they are seen to be helping the savvy consumer wherever possible.
Over in Brazil, Skol lager are no different, and their latest creation is designed to help consumers in a very practical way: to find the cheapest pint of Skol in nearby bars, and shops. A Facebook app, acting as further collateral on their already popular Facebook page (6.5m Likes) uses GPS to locate the cheapest drink, gives them the quickest route Read More
Condom brands tend to have quite a lot of fun with their advertising. Sir Richard’s, the US condom brand established with an ethical principle that for every condom sold, one is given away in a developing country, is no stranger to attention-winning advertising. Their social campaign earlier in the year might steal a blush, is maybe even ‘NSFW‘, but it’s pretty funny. [Watch].
Now, the company has created a mobile app through which couples are able to ‘pretty Read More
Last year, Tesco plastered the South Korean subway with electronic ‘virtual shops’, and the smartphone-mad Korean audience embraced the idea with delight. Perhaps more importantly for Tesco, the exercise won astonishing amounts of earned media globally, positioning Tesco as a super cutting-edge company in the eyes of South Koreans and far further afield. Mission accomplished. [Watch].
At the time we naturally wondered whether people on London’s Tube would scan QR Read More
LEGO is a brand that has completely embraced technology. They’ve already created the Life of George smartphone app and product, and recently built this fun Google Chrome app [Play]. Elsewhere, a “futures concept” demoed recently wonderfully showcases the potential in linking digital & physical worlds: [Watch].
So it shouldn’t really come as a surprise, that LEGO also have a crowd-sourcing product suggestion platform, LEGO CUUSOO. It’s designed on the premise that if a user Read More
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