The most recent iMedia award, which was announced last week, rounds off one of the best years that M&C Saatchi Mobile has seen since its launch in 2006 when it was founded as one of the first dedicated mobile agencies in the UK.
‘There’s no question that mobile is a critically important part of marketing today, but while some agencies are late arrivals in the space, clients turn to M&C Saatchi because they’ve been a mobile specialist since 2006. That’s one year before Apple debuted the first iPhone, for those who are keeping track.’
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In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.
Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.
M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.
The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.
Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.
“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”
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While the consensus is that the mobile advertising user experience has made significant strides forward, this growing sophistication also makes it harder for marketers to decide how to move beyond the standard banner ad.
Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions. Read More
The rapid growth of social media usage on mobile has become abundantly clear recently. Just looking at Facebook alone, 751m of its users worldwide (around two-thirds of its total user base) now log in to the social network via their mobile phone. In its latest set of results for Q2 2013, Facebook reported that mobile accounted for 41 per cent of its total ad revenue for the quarter, ($656m) compared to 30 per cent ($375m) in Q1 2013.
Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions.
M&C Saatchi mobile has appointed Chris Steedman APAC managing director. The announcement: Highly regarded mobile marketing specialist Chris Steedman has relocated from M&C Saatchi Mobile’s London HQ to Sydney to drive the business into Australia and Asia Pacific. Read More
The local arm of M&C Saatchi has recruited mobile marketing specialist Chris Steedman (pictured) from the agency’s London office to the newly created roll of managing director Asia Pacific of its mobile division. Read More
Britain’s Biggest Fart for Red Nose Day was a tremendous success. M&C Saatchi’s creative concept and its tactical mobile media purchasing campaign resulted in consumers downloading the app more than 100,000 times. The app spent nine days in the Top Ten of the “Entertainment” category on the UK Apple App Store, including three days at No 1. Read More