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Norton Let You Take Control

Here’s an interesting idea from Norton, the internet security software manufacturer. To garner interest in a category not famed for being particularly interesting, they’ve decided to help people in the Nordics make the most of their personal search engine presence.

Based on the the notion that people often Google other people by name, but that there is very little control over how Google represents individuals in its search, its new proposition Top Search promises to buy-up Google Ads on behalf of individuals, so that Read More

Posted by Mike Spencer on September 4, 2012
google

GOOGLE’S NEW WAY IN FOR SEARCH

Typing on a smartphone can be tough. Predictive text can compensate for some ham-fisted tapping but if we’re honest, it’s still some way off being frustration-free. Samsung’s newest feature on their SIII smartphone answers some questions with its smooth swipe-typing. [Watch @2mins]. Apple’s Siri tries to have us avoid the keyboard altogether, in favour of speech. (But we don’t always want to talk into our phone. It can make us look crazy.) Read More

Posted by MC Saatchi on August 22, 2012
tesco

TESCO GET THEIR TIMING JUST RIGHT

Last year, Tesco plastered the South Korean subway with electronic ‘virtual shops’, and the smartphone-mad Korean audience embraced the idea with delight. Perhaps more importantly for Tesco, the exercise won astonishing amounts of earned media globally, positioning Tesco as a super cutting-edge company in the eyes of South Koreans and far further afield. Mission accomplished. [Watch].

At the time we naturally wondered whether people on London’s Tube would scan QR Read More

Posted by Luke Kelly on August 20, 2012

More Reasons to Love Google

Two fantastic efforts from Google this last week have grabbed our attention. The first is a great piece of tech to showcase the power of Google Docs, and the second has filled us with anticipation…

Google docs has been seeking to showcase what a powerful collaboration tool it is. [This] recent ad attempts to do that, though not perhaps in such a hands-on way as “Docs Demo: Master Edition“. It’s a Google microsite which makes live amendments as users Read More

Posted by Mike Spencer on July 31, 2012

Lego Opens Up the Idea Process to Fans

LEGO is a brand that has completely embraced technology. They’ve already created the Life of George smartphone app and product, and recently built this fun Google Chrome app [Play]. Elsewhere, a “futures concept” demoed recently wonderfully showcases the potential in linking digital & physical worlds: [Watch].

So it shouldn’t really come as a surprise, that LEGO also have a crowd-sourcing product suggestion platform, LEGO CUUSOO. It’s designed on the premise that if a user Read More

Posted by Luke Kelly on July 31, 2012

The Internet Of… Delivery Buttons

As people become accustomed to technology in all areas of life, more & more ambient technology will begin to surround us. It’s an anticipated phenomena often referred to as ‘the internet of things‘.

And brands are likely to be heavily involved in delivering the pieces of tech that do just this. Over in France, bottled water is an important part of life, and Evian have just launched a home delivery service, Chez Vous. To launch, they’ve developed ‘Smart Drop’, Read More

Posted by Luke Kelly on June 29, 2012

Toyota Demonstrates Its IQ

Apple don’t like Google Maps, not only because it’s brilliant but because it costs them cash. That’s why Apple are readying their own Maps, soon to replace Google across its iProducts: [take a peek].

Awesome as Google Maps Street View is, it’s not complete. And that’s where Toyota Belgium have spotted a great opportunity to demonstrate their nimble iQ auto. Happy to go where no Google car has been before, Toyota have established iQ Street View. It even Read More

Posted by Tim Spencer on June 29, 2012

Thunder Clap Looks To Amplifiy Tweets

That first ignition to an online campaign can be tough. Without masses of fans & followers, messages risk being lost in the copious online noise. But, there may soon be another route to ensuring an all important message gets across.

Thunderclap.it is ‘the world’s first crowd speaking platform’ and it’s a pretty smart idea. It’s designed to bring like-minded folk into simultaneous chorus on social networks. A ‘Thunderclap’ can be started by anyone. When a minimum number of supporters (defined Read More

Posted by Luke Kelly on June 29, 2012

MICROSOFT STARTING TO GET INTO SOCL

We suspect that you’ve been wondering why it is Microsoft don’t have a social network? Well, wonder no more. Their new network Socl went live to the general public this week. And it’s fair to say, it’s a Jack of all trades, rather than a master of one.

At its heart, it’s a social search concept. Users are encouraged to search (Bing) as they would on Google, but to uncover cool things for sharing. It’s quite image heavy – similar to Windows 8. Users login with Facebook or their Live account, and have their own Read More

Posted by MC Saatchi on May 28, 2012

Five successful tips for mobile media planning

Ahh, walking around New York City in 2012, it’s hard to find a common theme across the various cultures and diversity that New York City offers.  With anyone that’s experienced New York; you know people are quickly adaptable and eager to find things to make their life easier.  Today if you step foot outside, on the train, at work, it’s obvious mobile devices are becoming an everyday necessity for people to connect and view content.  If mobile advertising and media have not been a core part of your media budget in 2011, you will need to quickly get on board before you fall behind as was the case with Social Read More

Posted by MC Saatchi on May 24, 2012