ipad

TABLET ADVERTISING DRIVES CONSUMERS TO MAKE PURCHASES

Consumers take tablets to ease Christmas shopping stresses

Data released from M&C Saatchi Mobile shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the Read More

mobile

Brands On Mobile: Update

When Deloitte last year reported that 80% of branded apps had been downloaded fewer than 1000 times it made for pretty grim reading – but it wasn’t all that surprising.

More surprising was at the IAB’s Mobile Future Proofing Conference this week we learned that just 37 of the UK’s top 100 brands had mobile optimised sites – something widely understood to be a minimum requirement for all brands. Read More

viral

Online Video Advertising Clicks

Last issue, we noted some of the brilliant viral content bubbling round the cybersphere. There’s little doubt that the format is now a major channel. Indeed, one recent study suggests 52% of UK Advertisers believe viral content is more effective than TV ads.

Therefore, we can clearly expect to see plenty more brands getting in on the action. This week Windows Tiles Experiment has been winning buzz with its dangerous-looking live gig idea [Watch]. Nissan has been attempting to drum up awareness of its voice-powered Read More

marketplace

BIG BRANDS GET IN ON MARKETPLACES

If there’s one thing that’s fundamentally changed the way we all shop, it’s the online marketplace. Made famous in the late 90s by eBay, seemingly overnight, consumers were given access to an incredible range of products, were exposed to raw supply & demand pricing, and were of course suddenly given the opportunity to sell their own wares, new or old, to an audience of millions.

Amazon, the savvy internet behemoth, was never far behind eBay, quickly seeing the

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glue

THE BROADCASTERS AND THE CREATORS

The broadcasting industry could be next in line to feel the heat of the smartphone. Of course, many broadcasters have already deployed apps, for their On Demand services or even live TV. But what YouTube has taught us is, we no longer need broadcasters to create and view great content.

The latest works by US Comedians Louis C. K. and Aziz Ansari were released online without a TV network. The comedians extolled the virtues of bypassing unnecessary Read More

odeon

THE RISE OF THE SOCIAL COMMAND CENTRE

On one screen, an alert goes up. A social media storm is brewing out from California and it needs action – fast.

The Command Center team leader jumps in, demands a quick assessment of the potential spread. A socially savvy team member sweeps onto Twitter and starts a friendly conversation with the influencer source. His words have just the right amount of empathy, concern, humility and helpfulness. It’s one of the most crucial job skills a team Read More

lufthansa

Lufthansa Hot On Mobile

In a smartphone environment where according to Deloitte, 80% of apps are downloaded fewer than 1000 times, it is incredibly important for brands to create apps which resonate well with their audience and offer real utility, in order to get a return on their investment.

Progressive airline Lufthansa have an interesting approach to this, with an ecosystem of apps addressing different users. We liked one of their latest apps released over in Read More

DNA

Prepare To Blow Your Mind

If we were to point to one of the most important human discoveries, it’d be tough not to pick DNA. And if we were to point to one of the most important human inventions, it’d be tough not to at least mention ‘the internet’.

Casually combine those two watersheds in history, and all of a sudden, the future starts to look different, and your imagination might just start to run wild. Read More

Multi Screen Madness To Ensue

Nielsen have just conducted their latest Global Multi-Screen Survey (dual-screening to some) and confirmed something of the obvious: we’re screen mad. We want screens, and wherever possible, even more screens.

We also want content to make those screens worthy of owning. We can’t get enough of video, be it TV, online video at home, or video content on the move. Back in issue 0020 we celebrated viral content. Indeed, M&C Saatchi London is just weeks away from its Read More

Dropping In: Social Commerce

So, Twitter and Facebook have both had makeovers for their brand pages, Pinterest has marched authoritatively onto the stage, and Google+ is up to 170 million users.

What’s happening in the world of social commerce?

The broader online retail metrics point consistently upward. In the UK, in March 2012, consumers spent a whopping £5.8bn, a 14% rise year on year. M-retail (mobile) has grown 300% year on year – tablets are making a big impact – particularly as a research Read More