Press articles from the M&C Saatchi global network and our expert team. All our features in one place, designed to give you a complete picture of the mobile industry.
Facebook launched a new feature on its website this week that’s so far had something of a mixed reception: Relationship Pages.
For those people currently listing their relationships, Facebook has taken the liberty of automatically creating a new, shared page for friends to see, collecting and organising a couple’s interactions, photos and more. Read More
Instagram has just enjoyed its busiest day, clocking upload peaks of 226 images per second during Thanksgiving. Zuckerberg’s $1billion is starting to look like a good investment. And brands are getting more active. This week was the turn of Ben & Jerry’s.
The ice-cream brand already has 124,000 followers on Instagram, and they are being challenged to upload their ‘moments of euphoria’ in whatever shape that takes, and post them with the hashtag #captureeuphoria.
Leading UK supermarket chain Tesco has launched a savvy campaign, partnering with online community Netmums. Recruiting a panel of kids to road test up & coming toys, they’ve produced a series of well executed YouTube videos of the kids giving the next must-have Christmas & birthday presents a whirl. [Watch].
In theory, everybody wins: Tesco get exposure for upcoming products and direct consumer feedback on those products, mums get a valuable insight into what kind of new Read More
Last week we popped along to Google’s Creative Sandbox, an industry event showcasing ‘creative genius and digital innovation’, supplemented by talks from some industry leaders. It was great, we’d urge you to check out the dedicated site for plenty of cool and potentially inspiring submissions: [Go].
Google’s Chrome has been busy innovating and creating itself, launching two great projects in as many weeks to show off the power of HTML5. The first, the 100,000 Stars Read More
Ever since a humble IT consultant was first to (accidentally) break the US operation to remove Osama Bin Laden, it’s been ever more clear that normal, on-the-ground folk play a key role in communicating major events in our time. But drawing together their important yet granular insights, hasn’t been easy.
That’s part of the inspiration for CrowdVoice, a new platform seeking to change our understanding of major, people-led events. It brings together myriad sources from Read More
With news from struggling electrical retailer Comet of more store closures, the brick & mortar retail landscape seems ever more grim. It’s easy to wonder when the purge will end.
In fact, physical stores, with the many benefits they bring, are a long way from being ‘finished’. Where, how and why they exist is what’s at stake. Online retailers are well aware of the role of physical spaces in a purchase cycle. This week, we learned that online Read More
To date, finding a pair of jeans that will update your social networks for you automatically has proven difficult. That’s probably because, there is no demand for them. But it might be because, no manufacturer has the pure vision of Italian denim purveyors Replay. Forget economics, free your mind…
The jeans come equipped with a bluetooth device which transmits data to your smartphone at the click of a button. It links up to an app, which itself links up to your Read More
When Apple announces it’s moving into a new sector, that’s often enough to send chills down the spines of any incumbent businesses. But their latest move is an interesting partnership with well established electronic manufacturer Philips.
Together, they’ve created a new range of smart lightbulbs called hue, which are designed to be fully controllable from iDevices with an app and WiFi. The bulbs are made with 11 coloured LEDS, giving them versatility, a long life and low power consumption. Each bulb Read More
While newspaper circulations may be dwindling, one thing retaining its value extraordinarily well is their brand equity.
This offers plenty of potential for the publishers to bring new and diverse services to their significant audiences, and venture into new revenue streams. Understanding this, The Mirror has launched a new platform in partnership with BuyaPowa, called Mirror Bargain Power. It will offer Mirror Readers – and anyone else who fancies it – the Read More
It’s been a busy period of advertising for retail banks and payment merchants with continued experimentation in digital advertising.
American Express consolidated their reign over social networks and digital points of sale, by accompanying Foursquare checkins at retail sites with offers of £5 purchase cashback – just as users are about to spend. Amex extended their attention to the Xbox platform too, offering gamers incentives to synchronise their account details: [watch]. Barclays Read More
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