As we said at the end of last year, video will be a big theme for the coming year, and it seems that not every company is entirely happy to let YouTube continue to dominate the market. While YouTube competitors such as DailyMotion and Vimeo have had limited success, could social platforms change this?
As the digital and mobile landscape continues to evolve and shape the way we communicate and connect, it is important to understand what is happening in the market and the effect that emerging technologies have on the rest of the industry. Things are moving quickly and the medium consumers use across different regions can differ greatly.
Over the past few weeks, there has been some debate on the blogging/social channel Medium, over a post entitled “A Teenager’s View on Social Media”. The post, written by Andrew Watts (an actual teen), has attracted such interest because it is meant to offer an authoritative opinion on how teens actually use social channels. While it is a narrow qualitative view, the post goes some way to confirm what some other commentators and analysts have suspected: that Facebook is not used that much, Instagram is used a lot, Snapchat continues to grow, and not many young people ‘get’ Twitter.
Since the initial release of the iPhone in 2007, Apple has long since stood back and acted as the tinkerer of the mobile phone industry. While major competitors, in particular Samsung, have consistently offered bigger and better products, Apple has sought to evolve its products than dramatically change them. Read More
Facebook launched a new feature on its website this week that’s so far had something of a mixed reception: Relationship Pages.
For those people currently listing their relationships, Facebook has taken the liberty of automatically creating a new, shared page for friends to see, collecting and organising a couple’s interactions, photos and more. Read More
Instagram has just enjoyed its busiest day, clocking upload peaks of 226 images per second during Thanksgiving. Zuckerberg’s $1billion is starting to look like a good investment. And brands are getting more active. This week was the turn of Ben & Jerry’s.
The ice-cream brand already has 124,000 followers on Instagram, and they are being challenged to upload their ‘moments of euphoria’ in whatever shape that takes, and post them with the hashtag #captureeuphoria.
Leading UK supermarket chain Tesco has launched a savvy campaign, partnering with online community Netmums. Recruiting a panel of kids to road test up & coming toys, they’ve produced a series of well executed YouTube videos of the kids giving the next must-have Christmas & birthday presents a whirl. [Watch].
In theory, everybody wins: Tesco get exposure for upcoming products and direct consumer feedback on those products, mums get a valuable insight into what kind of new Read More
Last week we popped along to Google’s Creative Sandbox, an industry event showcasing ‘creative genius and digital innovation’, supplemented by talks from some industry leaders. It was great, we’d urge you to check out the dedicated site for plenty of cool and potentially inspiring submissions: [Go].
Google’s Chrome has been busy innovating and creating itself, launching two great projects in as many weeks to show off the power of HTML5. The first, the 100,000 Stars Read More
Ever since a humble IT consultant was first to (accidentally) break the US operation to remove Osama Bin Laden, it’s been ever more clear that normal, on-the-ground folk play a key role in communicating major events in our time. But drawing together their important yet granular insights, hasn’t been easy.