Trends & Predictions

2015 Certainties for Digital & Mobile

There are several trends that point to certainties in 2015 – changes that will be integral to the shape of the mobile, and indeed, digital landscape. Here are M&C Saatchi Mobile’s Global CEO James Hilton’s Top 5.

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Apple Reports Record Profits

Amongst the recent slew of financial reports for technology companies, Apple’s results stood out for good reason: making the most profit of any company, ever. The $18 billion Apple made in profit exceeded expectations, as did the 74 million iPhones sold (34,000 phones every hour, every day, for three months). Along with the 500 million visits to physical and digital stores, Apple had a very good Christmas.

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James Hilton, M&C Saatchi Mobile Global CEO

How will social influence video in 2015?

As we said at the end of last year, video will be a big theme for the coming year, and it seems that not every company is entirely happy to let YouTube continue to dominate the market. While YouTube competitors such as DailyMotion and Vimeo have had limited success, could social platforms change this?

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Mobile will be the most important device for consumers the world over in 2015

As the digital and mobile landscape continues to evolve and shape the way we communicate and connect, it is important to understand what is happening in the market and the effect that emerging technologies have on the rest of the industry. Things are moving quickly and the medium consumers use across different regions can differ greatly.

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How should we think about social in 2015?

Over the past few weeks, there has been some debate on the blogging/social channel Medium, over a post entitled “A Teenager’s View on Social Media”. The post, written by Andrew Watts (an actual teen), has attracted such interest because it is meant to offer an authoritative opinion on how teens actually use social channels. While it is a narrow qualitative view, the post goes some way to confirm what some other commentators and analysts have suspected: that Facebook is not used that much, Instagram is used a lot, Snapchat continues to grow, and not many young people ‘get’ Twitter.

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Another Mobile Christmas

Now that the dust has settled and the figures are clear, it is evident that mobile has yet again provided its worth for retailers in the Christmas period. Read More


Could iOS 7 Change the Face of Mobile Advertising?

Since the initial release of the iPhone in 2007, Apple has long since stood back and acted as the tinkerer of the mobile phone industry. While major competitors, in particular Samsung, have consistently offered bigger and better products, Apple has sought to evolve its products than dramatically change them. Read More


Facebook Documents Lovers

Facebook launched a new feature on its website this week that’s so far had something of a mixed reception: Relationship Pages.

For those people currently listing their relationships, Facebook has taken the liberty of automatically creating a new, shared page for friends to see, collecting and organising a couple’s interactions, photos and more. Read More


Ben & Jerry’s Instagram Euphoria

Instagram has just enjoyed its busiest day, clocking upload peaks of 226 images per second during Thanksgiving. Zuckerberg’s $1billion is starting to look like a good investment. And brands are getting more active. This week was the turn of Ben & Jerry’s.

The ice-cream brand already has 124,000 followers on Instagram, and they are being challenged to upload their ‘moments of euphoria’ in whatever shape that takes, and post them with the hashtag #captureeuphoria.

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Leading UK supermarket chain Tesco has launched a savvy campaign, partnering with online community Netmums. Recruiting a panel of kids to road test up & coming toys, they’ve produced a series of well executed YouTube videos of the kids giving the next must-have Christmas & birthday presents a whirl. [Watch].

In theory, everybody wins: Tesco get exposure for upcoming products and direct consumer feedback on those products, mums get a valuable insight into what kind of new Read More