cancer

Cancer Research UK Need Our Time

Often, time is a more valuable asset than money. And donating your time can in fact be priceless. Cancer Research UK has taken an interesting and exciting step toward pursuing the fruits of this truth.

Creating a brand new platform Click to Cure, they want people to quite literally take on the role of a Pathologist, by helping to identify trends in images of cells, and categorise them. Cancer Research UK say the cures for Cancer are ‘buried in their data‘, and people Read More

Posted by MC Saatchi on November 12, 2012
aldo

Aldo Utilises Instagrams Great Potential

Mark Zuckerberg’s announcement this week that Instagram now has 100m users makes it pretty clear the app means serious business. It seems surprising then, that there are still relatively few campaigns using the app to its full potential. Over in Israel though, shoe makers Aldo took the plunge with this fun campaign.

Set up on a street in Tel Aviv, Aldo encouraged passers-by to take a snap of their shoes standing on their welcome mat, and tag it with #aldo, along with their shoe size. On doing Read More

Posted by MC Saatchi on October 29, 2012
gps

NO PLACE LIKE HOME…

The common problem with shoes is that, most of them don’t have in-built GPS. How are we supposed to find our way home each day? What if we’re not good with details? Or we don’t have a maps application on our phones…

Well, a UK artist, a shoe maker and a technologist have put their heads together to overcome this industrial-scale oversight, by recreating the very shoe that Dorothy from the Wizard of Oz made famous with the click of her heels. Using in-built GPS and LEDs, Read More

Posted by Luke Kelly on October 9, 2012
marketplace

BIG BRANDS GET IN ON MARKETPLACES

If there’s one thing that’s fundamentally changed the way we all shop, it’s the online marketplace. Made famous in the late 90s by eBay, seemingly overnight, consumers were given access to an incredible range of products, were exposed to raw supply & demand pricing, and were of course suddenly given the opportunity to sell their own wares, new or old, to an audience of millions.

Amazon, the savvy internet behemoth, was never far behind eBay, quickly seeing the

Read More

Posted by Mike Spencer on October 9, 2012
facebookgift

FACEBOOK LAUNCHES GIFTING SERVICE

Facebook has taken another step toward becoming, amongst other things, a full on retailer. Their new gifting service is being rolled out in some major US cities, and will be first available on Android devices followed by iOS devices in coming weeks.

Facebook previously had their own virtual gifting service, though withdrew it in 2010. But it was never going to be their last foray into retail. Back in May we covered Facebook’s acquisition of Karma, and this new service is the the manifestation of that Read More

Posted by Mike Spencer on October 2, 2012
hobbit

THE HOBBIT GETS A GESTURES BASED AD

Innovation with TV ads is getting some real heat. We spend more & more time watching TV each year, and the classic ad format is ripe for augmentation. Microsoft’s Kinect device is just one of the many technologies vying to deliver on this.

Microsoft have sold over 67m Kinect units so far, and they recently noted that the device is now more commonly used for music and video consumption, than it is for gaming. It’s pertinent insights such as this, which are leading specialist company Brainient to create Read More

Posted by Luke Kelly on October 2, 2012
tesco

TESCO NEARING 3D STORE COMPLETION

Burberry are not the only retail innovators to flex their muscles this week, with Tesco announcing major developments in their own take on the future of shopping.

In a reversal of Burberry’s approach, Tesco are acknowledging the pleasures of a physical supermarket trip – being able to wander up & down aisles and serendipitously happening upon new products – and trying to bring them online. They are getting very close. And because Tesco, like other leading retailers, make their API available to developers Read More

Posted by Mike Spencer on October 2, 2012
-1

SHAZAM STAKES A HUGE CLAIM IN TV ADS

Shazam, the UK music recognition startup that has gone on to amass over 250 million users worldwide, has made a major move in its announcement that it will now cover all US TV ads with its super-smart sound recognition app.

It’s a significant development for two reasons. Firstly, Shazam already enjoys a huge following for its music recognition service. Its power was perhaps best evinced by the instant global fame brought to Alex Clare, when his tune Too Close became one of the Read More

Posted by Luke Kelly on October 1, 2012
myspace

MYSPACE IS BACK! FANCY AN INVITE?

MySpace, the former No.1 social network that suffered a torrid decline at the hands of Facebook, has been quietly undergoing something of a remake. Purchased by Justin Timberlake (amongst others), its fortunes are changing. In Jan 2012 alone, 1 million new users registered, taking the total to 25m active users. But in fact, there are 262 million ‘users’ if we include dormant accounts.

Understanding this potential, they’re are about to launch a major revamp. And our Read More

Posted by Mike Spencer on October 1, 2012
pong

STOP WASTING YOUR TIME WAITING

There are few things more annoying, in our modern world, than having to stand at the side of a busy road waiting for a green man. They say a watched pot never boils. Well a watched traffic light never turns green.

We should expect to be entertained in these wasted moments of our lives. So two students in Germany have come up with an ingenious solution to the problem, called StreetPong. Using the actual wait button at the crossing, StreetPong pits pedestrians Read More

Posted by Tim Spencer on October 1, 2012