In recent weeks we have spoken about the growth of native advertising and what it means for brands. It also seems that the platforms that host and distribute content are also looking to generate more revenue from native advertising – YouTube, Pinterest, Twitter, Tumblr and Snapchat have all made moves towards creating and hosting more content of their own in conjunction with brands.
Amongst the recent slew of financial reports for technology companies, Apple’s results stood out for good reason: making the most profit of any company, ever. The $18 billion Apple made in profit exceeded expectations, as did the 74 million iPhones sold (34,000 phones every hour, every day, for three months). Along with the 500 million visits to physical and digital stores, Apple had a very good Christmas.
As we said at the end of last year, video will be a big theme for the coming year, and it seems that not every company is entirely happy to let YouTube continue to dominate the market. While YouTube competitors such as DailyMotion and Vimeo have had limited success, could social platforms change this?
As the digital and mobile landscape continues to evolve and shape the way we communicate and connect, it is important to understand what is happening in the market and the effect that emerging technologies have on the rest of the industry. Things are moving quickly and the medium consumers use across different regions can differ greatly.
Over the past few weeks, there has been some debate on the blogging/social channel Medium, over a post entitled “A Teenager’s View on Social Media”. The post, written by Andrew Watts (an actual teen), has attracted such interest because it is meant to offer an authoritative opinion on how teens actually use social channels. While it is a narrow qualitative view, the post goes some way to confirm what some other commentators and analysts have suspected: that Facebook is not used that much, Instagram is used a lot, Snapchat continues to grow, and not many young people ‘get’ Twitter.
With Facebook’s phenomenal growth, primarily driven by its mobile ad offering, others have looked to carefully monetise their products. Flipboard has allowed brands to sponsor individual sections of its magazine while YouTube has redeveloped its app to better run ads before displaying content.
Tesco’s decision to roll-out face scanners within its forecourts may be premature. Wearable technologies such as Google Glass could instead offer advertisers the opportunity to provide better contextual search results to users, appearing on a consumer’s wrist or a screen above their right eye. While not necessarily a killer to outdoor ads, wearable devices, coupled with linked email and social accounts, could better target consumers based on ‘likes’, age, location and previous purchases. Read More