retail graph

Another Mobile Christmas

Now that the dust has settled and the figures are clear, it is evident that mobile has yet again provided its worth for retailers in the Christmas period. Read More

twitter site

TWITTER REDEVELOPS LAYOUT: PUTS MORE EMPHASIS ON ADS

With Facebook’s phenomenal growth, primarily driven by its mobile ad offering, others have looked to carefully monetise their products. Flipboard has allowed brands to sponsor individual sections of its magazine while YouTube has redeveloped its app to better run ads before displaying content.
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instagram site

INSTAGRAM LAUNCHES MOBILE ADS

Facebook has seen considerable growth on mobile. The company recently announced that mobile advertising accounted for 49% of its $1.8 billion ad revenue in Q3 2013. Subsequently, its share price rocketed [see here].
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google brings search outdoors site

GOOGLE BRINGS SEARCH OUTDOORS FOR LONDONERS

Integrating screens into outdoor environments is not necessarily new. Broadcasters such as CBS Outdoor and Clear Channel offer digital options to advertisers within bus stops and other public transport destinations. Read More

wearable tech site

WEARABLE TECH TOO EXPENSIVE FOR CORE DEMOGRAPHICS

Tesco’s decision to roll-out face scanners within its forecourts may be premature. Wearable technologies such as Google Glass could instead offer advertisers the opportunity to provide better contextual search results to users, appearing on a consumer’s wrist or a screen above their right eye. While not necessarily a killer to outdoor ads, wearable devices, coupled with linked email and social accounts, could better target consumers based on ‘likes’, age, location and previous purchases. Read More

tesco facial scanner site

TESCO ROLLS OUT FACE SCANNERS TO IDENTIFY CUSTOMERS

Companies have always looked for better ways to target their customers. The growth of digital and mobile has allowed brands to serve contextually relevant ads to their desired demographic in a way which has so far been unattainable in outdoor environments. Read More

consumers willingness web

CONSUMERS AND INCREASING WILLINGNESS TO PURCHASE VIA MOBILE

Consumers are increasingly willing to purchase via mobile devices. Implementation of payment technologies and the better browsing/purchasing experiences available on mobile have played an important role in increasing consumer confidence. Read More

retailers use of mcommerce web

RETAILERS AND THEIR USE OF MCOMMERCE

Mcommerce adoption relies significantly on the creation and implementation of technologies by major tech firms such as Apple and Google. However, as important is the integration of such technologies by retailers. Read More

tablets mcommerce web

TABLETS AND THEIR ROLE IN THE MCOMMERCE REVOLUTION

The implementation of payment solutions within retail stores are aimed at smartphones, which accompany users while they are on the go. Such devices act as the perfect companion for consumers and the ideal replacement for the traditional wallet. Read More

iBeacon web

THE ALTERNATIVE TECHNOLOGIES REPLACING NFC

Apple’s failure to integrate NFC into its iPhone models has held back the adoption of mobile payment services. However, its decline has opened the opportunity for further innovation in the mobile commerce sector. Read More