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Is the free lunch of social over?

In recent weeks we have spoken about the growth of native advertising and what it means for brands. It also seems that the platforms that host and distribute content are also looking to generate more revenue from native advertising – YouTube, Pinterest, Twitter, Tumblr and Snapchat have all made moves towards creating and hosting more content of their own in conjunction with brands.

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Apple Reports Record Profits

Amongst the recent slew of financial reports for technology companies, Apple’s results stood out for good reason: making the most profit of any company, ever. The $18 billion Apple made in profit exceeded expectations, as did the 74 million iPhones sold (34,000 phones every hour, every day, for three months). Along with the 500 million visits to physical and digital stores, Apple had a very good Christmas.

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James Hilton, M&C Saatchi Mobile Global CEO

How will social influence video in 2015?

As we said at the end of last year, video will be a big theme for the coming year, and it seems that not every company is entirely happy to let YouTube continue to dominate the market. While YouTube competitors such as DailyMotion and Vimeo have had limited success, could social platforms change this?

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Mobile will be the most important device for consumers the world over in 2015

As the digital and mobile landscape continues to evolve and shape the way we communicate and connect, it is important to understand what is happening in the market and the effect that emerging technologies have on the rest of the industry. Things are moving quickly and the medium consumers use across different regions can differ greatly.

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How should we think about social in 2015?

Over the past few weeks, there has been some debate on the blogging/social channel Medium, over a post entitled “A Teenager’s View on Social Media”. The post, written by Andrew Watts (an actual teen), has attracted such interest because it is meant to offer an authoritative opinion on how teens actually use social channels. While it is a narrow qualitative view, the post goes some way to confirm what some other commentators and analysts have suspected: that Facebook is not used that much, Instagram is used a lot, Snapchat continues to grow, and not many young people ‘get’ Twitter.

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Another Mobile Christmas

Now that the dust has settled and the figures are clear, it is evident that mobile has yet again provided its worth for retailers in the Christmas period. Read More

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TWITTER REDEVELOPS LAYOUT: PUTS MORE EMPHASIS ON ADS

With Facebook’s phenomenal growth, primarily driven by its mobile ad offering, others have looked to carefully monetise their products. Flipboard has allowed brands to sponsor individual sections of its magazine while YouTube has redeveloped its app to better run ads before displaying content.
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INSTAGRAM LAUNCHES MOBILE ADS

Facebook has seen considerable growth on mobile. The company recently announced that mobile advertising accounted for 49% of its $1.8 billion ad revenue in Q3 2013. Subsequently, its share price rocketed [see here].
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GOOGLE BRINGS SEARCH OUTDOORS FOR LONDONERS

Integrating screens into outdoor environments is not necessarily new. Broadcasters such as CBS Outdoor and Clear Channel offer digital options to advertisers within bus stops and other public transport destinations. Read More

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WEARABLE TECH TOO EXPENSIVE FOR CORE DEMOGRAPHICS

Tesco’s decision to roll-out face scanners within its forecourts may be premature. Wearable technologies such as Google Glass could instead offer advertisers the opportunity to provide better contextual search results to users, appearing on a consumer’s wrist or a screen above their right eye. While not necessarily a killer to outdoor ads, wearable devices, coupled with linked email and social accounts, could better target consumers based on ‘likes’, age, location and previous purchases. Read More