iPhone Application Development

iphone application development
The arrival of the iPhone and in particular the app store was a game-changer for our industry. While mobile marketing was already an established business, with sms and mobile web both valuable tools for brands to reach their target audience, the iPhone opened up all sorts of possibilities.

Suddenly here was a platform that enabled brands to own a piece of real estate on a customer or potential customers’ device.  The onus of course is on the user to download an app, but once on the phone brands could now regularly engage with their customers to provide utility, information and fun wherever they might be.

As of March 2012 there are nearly 600,00 available apps on the app store with more than 25 billion app downloads, generating more than 2.5 billion dollars in the last calendar year.

M&C Saatchi Mobile has been at the forefront of this mobile marketing revolution, having worked with some of the worlds leading brands to develop iPhone applications that enhance brand equity, provide utility, enable commerce or are simply just fun!

Our Principles

Our principles run throughout everything we do, be it helping you develop your app strategy, application UI & UX design or development. These guiding principles help to define the output of each team member and begin at the very start of any iPhone application project.

User Centred
We create iPhone applications that are useful, usable and emotional, with the user at the heart.

Collaboration
We make our clients part of our team so assumptions are minimised.

Early and Often
We give you working product in small but frequent chunks so feedback is timely.

Value Driven
We deliver the highest business value features first to maximize your ROI.

iPhone App Developers

By sticking to these core principles with every single iPhone application we develop we ensure that we deliver best in class each of our clients. That, to date, every iPhone application we have developed for our clients has featured on the app store is testament to the quality of our work.

Please browse through the case studies section of this site to see for yourself.

About M&C Saatchi Mobile

Inside Mobile was founded way back in 2006 when the market was in its infancy, and exceeding all expectations very quickly, Inside was re-branded as M&C Saatchi Mobile as it became a part of the M&C Saatchi Group in 2010.

M&C Saatchi Mobile is now a global mobile marketing agency with it’s HQ based in London. With offices in New York, LA, Sydney, Cape Town and Johannesburg they are at the forefront of new mobile technology. Developing and growing as the industry enlarges and worldwide total ad spend for mobile rockets. The expertise it has accumulated from the very inception, whether in media, production or consultancy is enviable, and with M&C Saatchi’s vast history and reputation behind it, no other company is better positioned internationally.

The personnel at the company have an accumulated intricate knowledge of the fast-growing and increasingly complex mobile marketplace – and with bases all over the world they understand that campaigns for regions can differ wildly across the globe. It’s people are highly experienced at advising the world’s best and most recognisable brands, ensuring clients are always a step ahead of the curve. As mobile advertising grows, you can be certain that M&C Saatchi Mobile will always anticipate what’s coming next, leading where others follow.

Our Core Services:

 

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