Looking ahead to Mobile World Congress 2017
24 February, 2017
As one of the industry’s largest global events looms closer, we here at M&C Saatchi Mobile have been busy planning our itineraries and booking in meetings to make the most of our time out in Barcelona.
Having been at the heart of the mobile revolution since our inception over ten years ago in 2006, we have seen first-hand the rapid rate of change and the significant benefits to brands and consumers mobile has brought.
MWC is testament to the increasing importance of mobile as it now becomes the default gateway to the internet as we work, play and entertain ourselves. As our EMEA Managing Director Libby Robinson recently discussed with Campaign, the need for brands to invest more heavily to connect with an increasingly mobile-first audience is an imperative now more than ever.
With rumours abound that the coveted Nokia 3310 will be relaunching at MWC to Samsung’s announcement that they will be showcasing 5G, it’s a truly exciting time for mobile as highlighted by our Global CEO James Hilton earlier this year.
At MWC, we expect to see significant discussion around the rise and increasing importance of Artificial Intelligence (AI), alongside the real challenge of ad fraud. We also expect to see discussions around the role of creativity, as mobile formats grow and develop.
The time is ripe for brands to tap into the opportunities afforded by mobile to engage with audiences in increasingly dynamic and innovative ways. Once brands adopt this mindset, the opportunities for diverse and exciting brand experience on mobile are limitless and we can’t wait to see what MWC has in store for the mobile industry overall.
Watch this space for our MWC round-up.