M&C Saatchi Mobile enters into a formal Global Partnership Agreement with Google
16 March, 2017
We are pleased to announce that we have officially entered into a Global Partnership Agreement with Google. This move will further strengthen our existing relationship and ensure our clients will continue to have access to best in class mobile-first digital solutions and scale advertising across their range of products.
This partnership will build upon the extensive work already being conducted with Google’s Universal App Campaigns (UAC), which streamline the promotions of apps across multiple Google properties including Search, Play, YouTube and the Google Display Network.
To date, we have been successfully using UAC to provide scaled apps downloads for both Android and iOS across our client roster with a focus on lifetime value and driving long-term connections with consumers. Existing clients have already benefited from UAC; for example, Audible UK has shown significant growth in subscriptions and reductions in their Cost Per Acquisition (CPA).
James Hilton, our Global CEO, says: “This partnership builds upon our close working relationship with Google, honed over the past ten years. We are proud to be regarded as a premier partner of Google, particularly as their wide range of mobile products enable us to connect with an increasingly mobile-first consumer in a seamless, convenient manner fit for the modern age.”
Max Macintosh, Agency Head of Mobile at Google notes: “We’re delighted to formalise our partnership with M&C Saatchi Mobile. Their mobile expertise partnered with our App product suite, will enable their clients’ brands to be more valuable and relevant to this growing base of constantly connected consumers.”
Chris Mumford, Trading Director at M&C Saatchi Mobile commented: “One of the key issues the industry is facing is poor quality inventory. The ecosystem, tools and products that Google have at their disposal ensures that we have greater control on publisher quality. In 2017, we’ll see an even greater focus on quality and Google are a partner we see as very well placed in the market to help us achieve this.”
If you would be interested in finding out more about this then do not hesitate to get in touch.