On September 21, 2016, The Drum held their annual Digital Trading Awards at the Edison in New York City. Not only was this The Drum’s first USA ceremony but it is the first and only awards in the US to solely focus on rewarding the programmatic and Ad-tech industry. The inauguration of an award ceremony focusing on digital trading efficiency highlights the central role digital trading has within modern digital campaigns and the advertising industry as a whole. This award ceremony put forward the best agencies, capable of reaching outstanding deliverables for their clients.
Often overlooked, digital trading agencies deserved to be praised at the 2016 Drum Awards as the industry is finally recognizing the key role they play within the advertising ecosystem. The award ceremony allowed different agencies to share the spotlight with a plethora of awards. M&C Saatchi Performance was honored to have earned the title of Most Effective Media Agency 2016.
“Performance measurement and data is key to our business so winning the most effective media agency of the year award is not only a true reflection of what’s in our DNA but also a very accurate description of the day to day work we deliver to our clients. We are lucky to work with some of the smartest brands and most passionate employees so it is nice to see that the collective effort we put into media campaigns is delivering great results, efficiency as well as being recognized by the industry.”
Eric Mugnier, SVP of America for M&C Saatchi Performance
As they say, the People’s Choice award is the most rewarding award that an Actor can receive. Conversely, the accolade of most effective agency is the most prestigious award an agency can receive.
