Media
- Introduction
Should you want to drive app downloads, site traffic, m-commerce, app ranking—M&C Saatchi Mobile can help.
We pride ourselves on our global reputation of being leaders in performance advertising and strive to provide the best possible ROI for direct response and brand campaigns.
We use all types of mobile media including; premium display, network display, mobile search, partnerships, ad exchanges, incentivised downloads, rich media, WIFI, SMS and MMS.
Our media planning & buying team have an intricate knowledge of the fast-growing & complex mobile marketplace and are highly experienced at advising top brands globally, ensuring our clients always stay ahead of the curve.
- Service Offering
M&C Saatchi are renowned for providing outstanding levels of service. We manage the entire media planning function enabling our clients to focus on their business.
Our media services include identifying media opportunities, media strategy, media planning and buying, campaign targeting creation, creative asset production, full campaign optimisation, implementing tracking solutions, daily management and detailed reporting.
We also advise our clients on a multitude of mobile related opportunities including app store copy and promotion strategies and alternative global app store opportunities.
- Tracking, Targeting & Optimization
M&C Saatchi Mobile have developed leading tracking technology. This enables us to track downloads and post-download conversions (leads, bookings, sales. etc) and relate back to the best performing advertising sources and creative. ensuring comprehensive campaign optimization. Our belief is that every spend should be tracked and we can take full responsibility for making this happen.
Targeting is an effective way to reduce CPA and options include media channel, handset, operating system, operator, demographic, gender, time of day, day of the week, geo-location and connectivity type (WIFI or roaming).
- Buying Power
We represent some of the worlds leading companies and have unrivaled buying power, thus ensuring our clients receive the lowest rates possible.
We firmly believe that we will never be beaten on rates and efficiency and welcome a heads up test with any incumbent agency.
- Creative Integrated Campaigns
M&C Saatchi are one of the world’s top creative agencies, providing best of breed integrated campaigns all under one roof.
We take full responsibility for all creative assets which can include standard gifs, expanded ads, video ads, rich HTML 5 media ads and full app takeovers.
Additionally, PR, social media, online and offline media can used in conjunction with mobile media to reach your target market from all angles. driving awareness, buzz, and positive ROI.
- Global Expertise & case studies
We are a global agency. Our mobile operation is headquartered in London with offices in New York and Paris. We also work closely with all 22 global M&C Saatchi offices which ensures we have local representation and insights globally. Our global planning and buying experience is second to none. A strong testament to this is we have numerous clients who we are engaged with in 20+ countries.
To respect client confidentiality and to maintain our clients competitive advantage, we do not publish media case studies online. Please do contact us so we can send you a wide array of media case studies.
Roll over service area to find out more 
