Mobile Internet is a phrase that means to access to the world wide web from a handheld mobile device, such as a mobile phone, tablet, laptop or any other portable device capable of connecting to a mobile network or other wireless network.
Conventionally, access to the internet has been via wired services that need a dedicated phone line, using cumbersome laptops or desktops with giant CRT monitors. With the recent boom in smart-phones, roll out of unlimited data packages by mobile networks & lighter laptops with dongles – people using these latest, more portable ‘mobile internet’ devices are probably going to outnumber those surfing the net from normal computers.
Mobile internet isn’t really the same as wifi. While the vast Majority of handheld devices can utilise wifi, mobile internet uses technology such as, EDGE, 2g, 3g, HSDPA, GPRS and next generation 4G.
Our principles run throughout everything we do, be it helping you develop your mobile internet strategy, application UI & UX design or development. These guiding principles help to define the output of each team member and begin at the very start of any mobile internet project.
We create iPhone applications that are useful, usable and emotional, with the user at the heart.
We make our clients part of our team so assumptions are minimised.
Early and Often
We give you working product in small but frequent chunks so feedback is timely.
We deliver the highest business value features first to maximize your ROI.
About M&C Saatchi Mobile
Inside Mobile was founded way back in 2006 when the market was in its infancy, and exceeding all expectations very quickly, Inside was re-branded as M&C Saatchi Mobile as it became a part of the M&C Saatchi Group in 2010.
M&C Saatchi Mobile is now a global mobile marketing agency with it’s HQ based in London. With offices in New York, LA, Sydney, Cape Town and Johannesburg they are at the forefront of new mobile technology. Developing and growing as the industry enlarges and worldwide total ad spend for mobile rockets. The expertise it has accumulated from the very inception, whether in media, production or consultancy is enviable, and with M&C Saatchi’s vast history and reputation behind it, no other company is better positioned internationally.
The personnel at the company have an accumulated intricate knowledge of the fast-growing and increasingly complex mobile marketplace – and with bases all over the world they understand that campaigns for regions can differ wildly across the globe. It’s people are highly experienced at advising the world’s best and most recognisable brands, ensuring clients are always a step ahead of the curve. As mobile advertising grows, you can be certain that M&C Saatchi Mobile will always anticipate what’s coming next, leading where others follow.
Our Core Services: