Each member of our development team has experience in multiple application platforms which reflects our strong emphasis on premium and integrated cross-platform production. Their knowledge of the platforms is a valuable resource at every level of the project and we pride ourselves on our ability to integrate our solutions with the existing technical infrastructure of our clients, no matter how complex, archaic or advanced these systems might be. The development team are very involved in our project discovery process and review all technical specification documents before handover to ensure that all elements are faultless.
Our technical expertise covers all major application platforms as well as core digital and social media campaign integrations required. Key platforms include: iPhone, Android, iPad, Android tablet, Windows Mobile, Blackberry and HTML5, as well as MMS and SMS.
At M&C Saatchi Mobile, we believe strongly in the need for brands to get mCommerce right for their customers. Retail brands are seeing anywhere from 10-35% of their online visits originating from mobiles and tablets proving that the ‘small screen’ is an integral part of any comprehensive commerce strategy. We provide fully integrated mCommerce solutions for our clients. CMS systems which link desktop sites with mobile and tablet sites and complex back-end systems plugging into customer service and CRM databases are all part of our developers’ core expertise.
Whether we are developing native, hybrid, or HTML5 products, we strive for technical innovation and work collaboratively with our clients to build the best tools for their brands. As an award winning international full-service mobile marketing agency, we take pride in our ability to create outstanding bespoke mobile solutions no matter how big or small.
User Experience & User Interface Expertise
M&C Saatchi Mobile has a dynamic and innovative in-house design team who are highly skilled in crafting a premium user experience and user interface (UX/UI) across smartphone and tablet platforms. Their design resource is available for the lead creation of design assets or also as consultancy for external design resource to ensure that all assets are delivered as specified at the project outset.
We put your customer at the heart of the design, so that products always engage, surprise and delight the end user. A ‘user first’ philosophy for us means considering user needs, user environment and user desires in tandem with technological innovation. We strive, in everything that we do, to ensure ease of use, great information architecture, to inspire users to higher levels of brand engagement and to think about the comprehensive whole of a design as much as the intricacy and perfection of its parts.
Our approach to mobile web is informed by our guiding philosophy as a company. The platform and execution, whether it be HTML5, responsive design web apps or something new, must fit the overall strategy, user requirements and client’s existing infrastructure or product offering. Each solution we produce is bespoke and developed to the highest industry standard.
In addition to mobile site development for both standalone sites and hybrid web apps, we are experts in back-end CMS creation and integration, product catalogue and purchase facilitation, SEO, analytics and database and CRM system assimilation.
Mobile messaging is one the simplest and most effective forms of direct response marketing. SMS and MMS messaging are ubiquitous across all handset types and have proven to generate impressive results across all sectors and can be used in very targeted marketing campaigns. We offer a range of messaging solutions from standalone tactical campaigns through to 24/7 solutions integrating with client’s databases and back end systems. When best-practices are followed, it can be a great intimate, immediate and non-intrusive method of content delivery.
Beyond SMS, there is a huge opportunity to engage with consumers via mobile applications with the use of push messaging. We have the mechanics to allow for highly targeted messages to be sent across all the mobile platforms. This type of messaging can be triggered by new app features available to users or to release news and content based on a specific user preference or profile.