News

Mugnier Shares M&C Saatchi’s Mobile Approach

M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside Mobile. As a unit of M&C Saatchi, it now boasts nearly 90 employees across offices in Los Angeles, New York, London, South Africa, Sydney and Paris. Its work spans mobile strategy, production and media, with clients ranging from game developer Plarium to telecom giant O2.

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M&C Saatchi Mobile ad exec on how media buyers should approach tablets versus smartphones

Media buyers are hot to get the attention of the growing number of mobile users of smartphones and tablets. Should there be a difference in ad strategy?
Here’s what Eric Mugnier, Senior VP at M&C Saatchi Mobile has to say:

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Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. Maurice Saatchi on The Rise of Mobile Advertising

Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More

Maurice Saatchi on the rise of mobile advertising

With more mobile phones and tablet devices in the UK than people and television sets, mobile is becoming increasingly important to brands as a means to engage and target relevant consumers. Read More

Maurice Saatchi: Mobile advertising is easier to complicate than simplify

Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More

The Rise of Mobile Advertising

At M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy, says Maurice Saatchi. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be.  Read More

Mobile is a complex advertising ecosystem

The growth of mobile has brought with it many opportunities for advertisers. But with the maturity of the channel comes a need for better measurement.  Read More

Mobile phones will help advertisers give consumers what they want, where they want it

In Britain, we spend around 127 minutes per day using mobile applications on our smartphones or tablet computers.  Increasingly, our mobile devices form a picture of our interests and browsing habits and they know who we are.   Read More

The Mobile DSP – “We’re Nearly There”

Excitement continues to grow around DSP technology and its influence on mobile advertising – in particular, as a catalyst for better targeting of ads to consumers via the mobile channel, and also as an enabler for real-time bidding (RTB) for inventory. DSPs give advertisers better “real time” insights into mobile audiences, allowing them to serve more accurate and targeted adverts to consumers according to precise criteria such as end-user demographics and behavioural data. This in turn leads to more efficient and cost-effective use of mobile ad inventory by advertisers and brands. Read More