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Mobile advertising advances on many fronts, challenging marketers to keep up

While the consensus is that the mobile advertising user experience has made significant strides forward, this growing sophistication also makes it harder for marketers to decide how to move beyond the standard banner ad.

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Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions. Read More

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SOCIAL SUCCESS STORY

The rapid growth of social media usage on mobile has become abundantly clear recently. Just looking at Facebook alone, 751m of its users worldwide (around two-thirds of its total user base) now log in to the social network via their mobile phone. In its latest set of results for Q2 2013, Facebook reported that mobile accounted for 41 per cent of its total ad revenue for the quarter, ($656m) compared to 30 per cent ($375m) in Q1 2013.

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ClickZ

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions.
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M&C Saatchi appoints Chris Steedman as Syd-based APAC MD for mobile

M&C Saatchi mobile has appointed Chris Steedman APAC managing director.   The announcement:  Highly regarded mobile marketing specialist Chris Steedman has relocated from M&C Saatchi Mobile’s London HQ to Sydney to drive the business into Australia and Asia Pacific.   Read More

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M&C Saatchi parachutes in mobile expert to fill new position

The local arm of M&C Saatchi has recruited mobile marketing specialist Chris Steedman (pictured) from the agency’s London office to the newly created roll of managing director Asia Pacific of its mobile division. Read More

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Britain’s Biggest Fart for Red Nose Day case study

Britain’s Biggest Fart for Red Nose Day was a tremendous success. M&C Saatchi’s creative concept and its tactical mobile media purchasing campaign resulted in consumers downloading the app more than 100,000 times. The app spent nine days in the Top Ten of the “Entertainment” category on the UK Apple App Store, including three days at No 1. Read More

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MOBILE MARKETING HAS MASSIVE POTENTIAL IN AFRICA

M&C Saatchi Mobile has just released a White Paper to present this concept in greater detail. Read More

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White Paper Points to Mobile Advertising’s Promising Future in Africa

Mobile advertising is set for a bright future across Africa. That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile. Read More

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AFRICA IS MOBILE

Brands should see mobile as the principal channel for advertising and marketing to African consumers, according to a white paper published by M&C Saatchi Mobile. Read More