Trends & Predictions

2015 Certainties for Digital & Mobile

There are several trends that point to certainties in 2015 – changes that will be integral to the shape of the mobile, and indeed, digital landscape. Here are M&C Saatchi Mobile’s Global CEO James Hilton’s Top 5.

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M&C Saatchi Mobile wraps the year up with another big win – iMedia’s Best Agency for mobile

The most recent iMedia award, which was announced last week, rounds off one of the best years that M&C Saatchi Mobile has seen since its launch in 2006 when it was founded as one of the first dedicated mobile agencies in the UK.

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M&C Saatchi Mobile wins The Drum’s Mobile Agency of the Year

In December M&C Saatchi Mobile achieved recognition in both effectiveness and creativity for its world-class mobile marketing campaigns and was crowned The Drum’s Mobile Agency of the Year.

Throughout 2014, the agency has been awarded a raft of prestigious accolades including its founder and global CEO James Hilton being crowned in The Drum’s Mobile Top 50, as the most influential man in mobile.

James Hilton, M&C Saatchi Mobile Global CEO

M&C Saatchi Mobile’s global CEO, James Hilton, tops The Drum’s Mobile Top 50

M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.

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Mobile advertising advances on many fronts, challenging marketers to keep up

While the consensus is that the mobile advertising user experience has made significant strides forward, this growing sophistication also makes it harder for marketers to decide how to move beyond the standard banner ad.

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ClickZ

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions. Read More

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SOCIAL SUCCESS STORY

The rapid growth of social media usage on mobile has become abundantly clear recently. Just looking at Facebook alone, 751m of its users worldwide (around two-thirds of its total user base) now log in to the social network via their mobile phone. In its latest set of results for Q2 2013, Facebook reported that mobile accounted for 41 per cent of its total ad revenue for the quarter, ($656m) compared to 30 per cent ($375m) in Q1 2013.

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ClickZ

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn’t always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions.
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M&C Saatchi appoints Chris Steedman as Syd-based APAC MD for mobile

M&C Saatchi mobile has appointed Chris Steedman APAC managing director.   The announcement:  Highly regarded mobile marketing specialist Chris Steedman has relocated from M&C Saatchi Mobile’s London HQ to Sydney to drive the business into Australia and Asia Pacific.   Read More

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M&C Saatchi parachutes in mobile expert to fill new position

The local arm of M&C Saatchi has recruited mobile marketing specialist Chris Steedman (pictured) from the agency’s London office to the newly created roll of managing director Asia Pacific of its mobile division. Read More