News

Maurice Saatchi: Mobile advertising is easier to complicate than simplify

Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More

Posted by M&C Saatchi on May 17, 2013

The Rise of Mobile Advertising

At M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy, says Maurice Saatchi. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More

Posted by M&C Saatchi on May 16, 2013

Mobile is a complex advertising ecosystem

The growth of mobile has brought with it many opportunities for advertisers. But with the maturity of the channel comes a need for better measurement. Read More

Posted by M&C Saatchi on May 15, 2013

Mobile phones will help advertisers give consumers what they want, where they want it

In Britain, we spend around 127 minutes per day using mobile applications on our smartphones or tablet computers. Increasingly, our mobile devices form a picture of our interests and browsing habits and they know who we are. Read More

Posted by M&C Saatchi on May 13, 2013

The Mobile DSP – “We’re Nearly There”

Excitement continues to grow around DSP technology and its influence on mobile advertising – in particular, as a catalyst for better targeting of ads to consumers via the mobile channel, and also as an enabler for real-time bidding (RTB) for inventory. DSPs give advertisers better “real time” insights into mobile audiences, allowing them to serve more accurate and targeted adverts to consumers according to precise criteria such as end-user demographics and behavioural data. This in turn leads to more efficient and cost-effective use of mobile ad inventory by advertisers and brands. Read More

Posted by M&C Saatchi on May 7, 2013

Face Facts

Until recently, Facebook faced a wall of criticism that that it had failed to sufficiently capitalise on its mobile users. The situation changed in January of this year, when Facebook announced its 2012 Q4 earnings, revealing that mobile accounted for around 23 per cent (or $305m of its $1.33bn of advertising revenues in the quarter. In addition to this, Instagram was used to share more than 600m photos to Facebook on New Year’s Day alone. Read More

Posted by M&C Saatchi on May 1, 2013

The rise of second-screen advertising

Until recently, Facebook faced a wall of criticism that that they had failed to sufficiently capitalise on their mobile users, says Eric Mugnier. The situation changed in January of this year when Facebook announced in its 2012 Q4 earnings, stating that mobile accounted for around 23% (or $305 million) of its $1.33 billion of advertising revenues sold in the quarter. In addition to this, Instagram was used to share more than 600 million photos to Facebook on New Year’s Day alone. Read More

Posted by M&C Saatchi on April 30, 2013

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family. Read More

Posted by M&C Saatchi on April 30, 2013

Why Social Networks Are The Next Big Mobile Advertising Platform

Until recently, Facebook faced a wall of criticism that that they had failed to sufficiently capitalize on their mobile users. The situation changed in January of this year when Facebook announced in its 2012 Q4 earnings, stating that mobile accounted for around 23% (or $305 million) of its $1.33 billion of advertising revenues sold in the quarter. In addition to this, Instagram was used to share more than 600 million photos to Facebook on New Year’s Day alone. Read More

Posted by M&C Saatchi on April 25, 2013

Mobile advertising gets smart: M&C Saatchi Mobile predicts a surge in real time bidding and serving for targeted mobile ads

2013 is set to be the year when real-time ad bidding and serving properly takes hold in mobile, according to a recent white paper published by M&C Saatchi Mobile, the leader in performance targeted mobile marketing. Read More

Posted by M&C Saatchi on April 17, 2013