Our Story

We paved our way to early success by focusing on one thing, evangelizing mobile. This was in 2006 – a time when the first iPhone had yet to come off the production line.

Amidst a largely skeptical digital industry of the time, our founders – an innovative group of entrepreneurs that truly understood the potential of mobile marketing predicted that it would change the connected world forever.

We took it upon ourselves to lead the mobile revolution, recruiting people who reflected our values – thought-leaders and over-achievers, people with vision and passion. People that would develop a culture of first-to-everything.

In the following years, our agency would go on to win multiple awards in mobile and global marketing – while exceptional work from our team continued to win trust from brands all over the world.

Then in 2010 around the release of the iPhone 4, we were acquired by M&C Saatchi PLC – a strategic decision that enabled us to expand rapidly around the globe and fully utilize robust resources to develop fully integrated media solutions for our clients.

Today, we’ve grown to over a hundred and sixty employees, with eight offices around the world.
We continue to successfully develop and apply our expertise and work ethic to the work we do for our clients – driving them forward.

We continue to push the boundaries for our clients and in the mobile industry.













- Inside Mobile was born in Farringdon, London, UK on the 16th of June
- Launched one of the first ever mobile media campaigns for Adidas with a three-man mobile ad network then known as Admob, now Google’s global mobile solution


- Started getting noticed and retained by the world’s leading brands – HSBC, Adidas, and Sprint


- Developed mobile strategy solutions for HSBC in 72 markets to define their mobile banking and mobile global remittance
- Won our first of many global awards, including the D&AD award for best global mobile marketing campaign
- Six key client wins included Sega, Renault, Speedo, Ladbrokes, Reebok, and Berghaus


- Selected by Google to be alpha tester for their new mobile tracking tool
- Won the Yahoo! Mobile account across Europe for creative strategy and media execution
- Six other key client wins included Arcadia, Dior, Pfizer, Harper Collins, BMW, and Becks


- The business was acquired by M&C Saatchi PLC – reborn as M&C Saatchi Mobile and repositioned as a pure-play mobile media agency
- Won Audible (an Amazon Company) mobile creative and media account across US & EU
- Six key client wins included Fox, Zoopla, SKY TV, Lacoste, Ocado, and Real Networks


- Won Economist mobile media account across US and UK
- Launched our first international office in New York to look after our growing list of US clients
- Six key client wins included BBC, CBRE, Mini, Boots, Vodafone, and Wonga


- Ran one of the first ever Facebook mobile campaigns and launched our specialist social team
- New international offices: Los Angeles & Sydney
- Six key client wins included Supercell, Ernst & Young, Intel, Priceline, Nickelodeon, and Opera


- Selected as Key Alpha testers for the Facebook Ad-network and Twitter
- New international office launched in San Francisco
- Six key client wins included Nokia, John Lewis, Hearst, Amex Publishing, British Airways, and Booking.com


- Launched our specialist mobile programmatic team and our propriety business intelligence platform
- Won Best Agency for Mobile Award (iMedia)
- Agency of the Year (The Drum) and our Global CEO James Hilton awarded Most Influential Person in Mobile
- New international office launched in Singapore
- Six key client wins included Skype, Alibaba, Zalora, Skyscanner, OpenTable, and Sony Pictures


- Launched one of the very first Instagram campaigns for Microsoft
- Won Best Mobile Strategy Award (MOMA) for John Lewis
- Five key client wins included Microsoft, Just Eat, MixRadio, World Remit, and the American Museum of Natural History


- New international office launched in New Delhi and Bangalore
- 10th Anniversary of M&C Saatchi Mobile


James Hilton

Global CEO

Eric Mugnier

Managing Director, Americas

Libby Robinson

Managing Director, EMEA

Chris Steedman

Managing Director, APAC

Steve DeAngelis

Vice President, Americas

Alex Hewson

Head of Media, EMEA

Gabriel Cheng

Vice President, Strategy, Americas

Will Phung

Vice President, Media, Americas

Bobbie Gersbach

Regional Account Director, ANZ

Chetan Arora

Head of Technology

Andrew Paddison

Head of Data

Agency Stats


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What We Believe


We have the guts to challenge the norm.

We push our clients in new directions challenge what they think is possible.


We were born curious and are always looking to learn new things.

We seek out the newest opportunities for our clients.


We don't give up easily and work hard for what we believe in.

We work hard for our clients to transform their businesses.


We are sociable and fun loving people.

Our clients enjoy being around us.


We celebrate original thinking and new ideas.

We seek the most original and innovative solutions for our clients.


We are a diverse company with people from all backgrounds. We see strength in diversity.

Our diverse range of skills and experience helps us produce the best work for our clients.

Straight Forward

We stay true to ourselves and speak openly with each other.

Our clients love working with us because we make mobile simple, we are open and transparent.

Let's Talk!

Pick up the phone, send an email, or submit a form.

Get in Touch With Us