Consumer & Retail
The opportunity for the retail sector on mobile is exploding with a wealth of creative possibilities to target customers. We’ve developed a host of solutions for clients to drive awareness and sales, both online and in store. This has included creating mobile transactional sites and apps through to location–based rich media campaigns on mobile devices.
We’re also experienced at integrating mobile into brand campaigns and forming the ‘glue’ between online and physical, including the integration of QR codes, NFC (near field communications) and other emerging technologies.
Mobile gaming has come to dominate the app stores with over 60% of app downloads being games, most of which are ‘freemium’ – free games with in-app purchases. It is a fiercely competitive market where game developers are looking to accelerate themselves up through the app store charts by acquiring a significant volume of users.
We have worked with a multitude of gaming companies to help them acquire quality customers who will become dedicated long-term paying players. We achieved this through marrying impactful creative with the ability to accurately target relevant players. We then tracked the results beyond the download through sophisticated software to ensure long-term, cost-effective customer acquisition.
Mobile devices are rapidly becoming a gateway through which consumers spend money as well as manage their finances. Tablets and smartphones, present the financial services sector with a multitude of new ways to increase customer service and offer consumers tools to manage their accounts. We also recognize the fact that financial service companies want to harness the power of mobile to develop enterprise solutions for internal processes.
Whether it’s the creation of a mobile transactional website or app, the development of a sophisticated portfolio management solution or the execution of a strategic acquisition campaign we’re adept at creating secure and professional solutions to meet the rapidly changing needs of the financial services sector.
Tech savvy customers are the perfect target for the technology sector. Owners of high end smartphones and tablets provide technology companies with a rich stream of marketing opportunities as they are eager to hear about the latest gadgets and services from handsets, TV’s and other consumer goods through to navigation and remote backup.
We are also experienced at working with technology companies to target existing customers with highly innovative software upgrades, value added apps and mobile products and services. We also work with clients to target B2B enterprise customers with a range of SASS solutions.
Media & Entertainment
Smartphones and tablets have stretched far beyond simply sending emails and making calls – they are fast becoming our primary means of watching video, listening to music, engaging with social media and reading books, magazines and newspapers. Continuing to understand and appreciate this ever expanding technology on a global scale has been crucial to our success.
At M&C Saatchi Mobile, we worked with media companies to help them fulfill their objectives no matter what they may be. Whether it’s acquiring new customers or growing awareness of the latest movie or album, we’re able to guide media owners through the most appropriate strategy to help them understand how customers are consuming content and where to best target them.
Mobile devices have radically changed the face of the travel industry. Customers now use their phones to book train and plane tickets, check travel timetables, navigate in their cars and use their device itself as a scannable e-ticket. Wi-Fi on subways means that customers can now interact with advertising like never before.
The recent implementation of Apple’s passbook opens new and exciting ways for brands to close the loop between the physical and digital worlds and much of this will be based around the travel sector. At M&C Saatchi Mobile, we’re able to bring our years of experience to the travel industry in order to deliver transactional apps, e-ticketing solutions, customer acquisition, downloads, location and time-based targeted last minute offers and much much more.