The O2
Objective
Create an application for the world’s most popular venue, promoting events and services and enabling easy navigation of the O2 Arena.
Solution
An iPhone, iPad and Android application giving users crucial information to plan their day at the O2 arena. Browse O2 calendar and add events to ‘Your Day’.
Results
This application will be launched in Spring 2012 and will be featured in a cross-media promotional campaign in time for the London 2012 Olympics.
Features
Venue maps for easy navigation, event information and live transport updates.
Ordnance survey map finder
Objective
Ordnance Survey’s customers increasingly rely upon their mobile devices during their time running, walking, or cycling outdoors. OS Maps needed to open a new product channel for mobile to complement their paper products.
Solution
Developed an OS MapFinder application for iOS which allows users to purchase map tiles at 1:25,000 and 1:50,000 scale, plan and record routes whilst exploring. The app features three key modes for walking, running or cycling around Britain.
Results
The App has created a new and sustainable revenue stream for Ordnance Survey with 5,636 map tiles available for In App Purchase.
Features
Travelex Trip Planner
Objective
Travelex wanted to create an app that would improve the destination planning and arrival experience to increase awareness of their travel services.
Solution
An app that helps you plan trips abroad. From packing tips to latest travel advice, weather information and currency updates. Our app acts as one personalised place to get all your destination and travel needs met.
Results
The app was recognised by Apple in New & Noteworthy as well as featuring in the top ten most downloaded travel apps in the app store. We continue to build on the large and successful community currently using the app and are expanding the app into other Travelex markets.
Features
zoetis stable mate
Objective
Zoetis is responsible for equine health products and saw a business need to create a direct connection between the brand and consumers, focusing on education and services.
Solution
Created an app called ‘Stable Mate’ for horse owners and riders which provides a virtual stable for up to 6 horses. Users can upload their horse details, sync medical information with their calendar, read equine news and track their rides on a map.
Results
After a highly successful UK launch, Stable Mate is being re purposed for 7 additional markets. Downloads exceeded 50% of the year target in 1 month. Uptake by the horse owner and rider audience has been outstanding!
Features
Drift Innovation
Objective
Drift Innovation aims to be an industry leader in extreme-sports technology. The primary objective was to lead the market in mobile product innovation and services for current customers.
Solution
An iPhone app allowing the Drift HD Ghost camera settings and recording activity to be controlled remotely by the app. Video and photos can be captured, edited, downloaded and shared all via the Drift app over a Wi-Fi connection.
Results
The app has generated significant buzz in the extreme sporting community and has confirmed the brand’s place as an innovation leader. Significant downloads during launch and audience uptake means an Android version will soon be released.
Features
BMW Approved Used Cars, iPhone & Android App
Objective
Create a comprehensive search tool to assist the BMW customer through buying a used car from official BMW dealers.
Solution
With key content search options, the user can access information on a wide range of cars and dealerships. The app brings necessary information to users on-the go while conveniently adding to BMWs online services.
Results
The iphone & android app went live in Sept and was featured by Apple in “What’s Hot.”
Features
Location based multi-filtered car search, dealership search, click to call, save searches/cars and set up search alerts. Full integration into online account.
Gordon Ramsay Cook with Me – iPhone & iPad App
Objective
Engage the mobile audience for Gordon Ramsay.
Solution
Create interactive apps which promote enthusiasm and a passion for cooking. Incorporate plenty of tips and demonstrations so the app is all encompassing for all levels of cooking.
Results
This app was highly anticipated and within hours climbed the global iTunes charts.
Features
An app packed with 56 tasty recipes all with easy to follow steps and videos. Interactive shopping lists, recipe filter (by food, genre and cooking time) and a feature to photograph your creation to compare with Gordons’s.
Vue iPhone & Android App
Objective
Create a m-commerce enabled application that brings the features of the main website to mobile.
Solution
An iPhone and Android application that provides an additional booking solution for consumers on the go.
Results
Vue reached top position in Lifestyle within a week of release.
Features
Find your nearest Vue cinema, search released or coming soon movies, see show times and book tickets via mobile, find the film synopsis, cast and director, share film information and trailers, view and download exclusive Vue trailers and interviews.
