M&C Saatchi Mobile have been involved with phone marketing since 2006. Being one of the pioneering companies to dabble in this technology truly sets us apart from our competitors. Having vast experience and in-depth knowledge of phone marketing sets us apart from the rest.
We have won numerous awards, we regularly speak at events and industry trade shows all over the world, specifically about phone marketing.
We are constantly keeping up to date with the latest trends, emerging technology and assessing innovative ways to innovate in the wonderful world of phone marketing.
If you are looking for a company that knows phone marketing inside out then look no further!
Our principles run throughout everything we do, be it helping you develop your phone marketing strategy, application UI & UX design or development. These guiding principles help to define the output of each team member and begin at the very start of any mobile internet project.
We create phone marketing that are useful, usable and emotional, with the user at the heart.
We make our clients part of our team so assumptions are minimised.
Early and Often
We give you working product in small but frequent chunks so feedback is timely.
We deliver the highest business value features first to maximize your ROI.
For more information about phone marketing please get in touch.
Media Director Q&A
A 60-second interview with Chris Steedman, media director at M&C Saatchi Mobile, with a brief overview of how media marketing works.
What makes M&C Saatchi Mobile different from other agencies?
“M&C Saatchi Mobile is different because it focuses on direct response, where a user performs an action after clicking through on a banner. So we know how to engage users to do that. People see ads but that might be the end of the relationship. We find the best ways to get somebody to actually perform that action and click on the banners we create is by the messages we convey in the ad and how we place those ads. We are a specialist mobile marketing company. We deal with the whole campaign of course, but we very much focus on that aspect, and that’s what makes M&C Saatchi Mobile so effective. Our client spends a pound with us; they want to get back way more than that.”
Mobile marketing is a very new sector, so how can you have garnered so much information in such a short space of time?
“M&C Saatchi Mobile has been there from the very start. We were there before mobile marketing company had really begun and there was only SMS. We’ve got experience, we’ve seen the industry grow; we’ve got people here who know online advertising, we’ve got expertise that dates back to the 90s, so that’s very important. You need to be a mobile specialist to do mobile marketing company.
“The disciplines of online and mobile are quite similar in some respects – how you buy and how you place – but user behavior is very different and if you don’t understand user behavior then you’re up a proverbial creek without a paddle. For instance, if you are online you can encourage a user to sign up to a service, whereas we know you can’t do that with mobile, given restrictions of the media, like size and time. You’ve only got a short amount of time to gain a user’s attention. We understand that.”
So how do you grab someone’s attention?
“Our creatives are fantastic, and we have a global understanding of how we do mobile advertising. We understand that each market is different. In the UK the biggest selling phone is probably the iPhone, in another market it can be completely different. So we build applications knowing what works in each market. Or say if we’re targeting for iPads or certain handsets then they might not work in other markets.
“Then there are other details to consider. People on overground trains in the UK, commuters will generally spend time with their heads down, they’re not conversing on the phone or with each other. So there’s a lot of mobile phone usage and a lot of opportunity to engage with people, but you go to other parts of Europe, a train in Italy say, and lots of people will be on the phone or talking. So there’s less opportunity to engage people in Italy at that moment than there is here.”
How would that work in, say, Japan?
“In Japan many people work in major cities like Tokyo or Osaka, but fewer people live there. So they travel many miles out of town – and they’ll have their mobile devices with them right through those long journeys, which creates its own opportunities. So it’s understanding your markets.”
So give us an example where you’d try to entice a customer to subscribe to something…